Brands
Samsung is the most popular brand on social media in 2013
NEW DELHI: Samsung was the most popular social-media brand worldwide in 2013, according to Starcount, which compiled data across Facebook, YouTube and other sites to come up with its top 10 list.
Although Samsung was not the most popular brand on any particular social network, it earned 16 million new followers across multiple platforms in the past 12 months — enough to get data aggregator Starcount’s top spot.
Walt Disney came in second place, largely due to a one-million-follower increase on Sina Weibo, a Chinese microblogging site.
National Geographic grabbed the bronze after its top-rated YouTube channel got 160 million views this past year.
Nike was viewed over 50 million times this year, while Google came next by earning over three million fans on Facebook taking its total following to more than 15 million.
Coca Cola had 15 million people liking its Facebook page while over 58 million viewed its YouTube offerings.
MTV had ten million new fans across Facebook, Twitter and Google after the MTV awards presentation.
Facebook solidified its position as the top-most social media, with 16 million new fans on its own page in 2013.
Instagram got sixteen million new fans during the year while YouTube had over three million new fans over Google during 2013.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
