MAM
Samsung Cricket Show on ESPN with Shastri & Akram
Indian cricket team captain Sourav Ganguly along with Mr Reliable Rahul Dravid, firebrand batting sensation Virender Sehwag and VVS Laxman will be singing praises of the young guns of Indian Cricket – Irfan Pathan, L Balaji and Akash Chopra on ESPN's Samsung Cricket Show on Friday, 9 April at 9.30 pm.
The show also features Pakistan’s charming cricketer Shahid Afridi as he relaxes at his home in Karachi after his successful comeback to one-day cricket. Afridi like so many other Pakistan cricketers has a unique distinction of coming good every time he plays against India!
The show will be hosted by none other than the charismatic Wasim Akram and no-non-sense Ravi Shastri in their own inimitable styles. Shastri and Akram will also discuss the outcome of the second test and will look ahead to the final test to be played at Rawalpindi. The seasoned campaigners will analyse the series and the cricketers from both sides – not to mention the spicy and memorable anecdotes.
Caught in ‘Captain’s Corner’ just before he left India for Pakistan after recuperating from his back injury, Sourav Ganguly talks about Yuvraj Singh’s brilliant show in the second test and the delicious food in Pakistan besides what it takes to be a good leader in a team game. Later in the show, three stalwarts of Indian cricket, Rahul Dravid, Virender Sehwag and VVS Laxman, talk about promising Young Turks of Indian Cricket — Irfan Pathan, L. Balaji and Akash Chopra.
The Samsung Cricket Show will also present a heart-warming story about a group of under privileged children who are leaving for Pakistan to play cricket with their counterparts. They have many tales to tell of the tips they received from former test cricketers and also of Ravi Shastri’s special visit to them.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
