MAM
SAMCO Securities announces new campaign ‘Andekha Sach’
Mumbai: SAMCO Securities, a leading online stockbroker in India, is proud to empower traders to tap into their hidden potential to succeed, through its new integrated campaign – “Andekha Sach”. With this campaign, SAMCO Securities becomes the first stockbroker in India to launch a new feature ‘My Trade Story’ to provide traders with insights derived from their personal past trade performance, on the next-gen SAMCO CRP (Capital Resource Planning) platform.
The three-part video series, created by The Womb, aims to highlight common trading mistakes that even experts can make unknowingly. The first video, a humorous depiction of a surgeon losing his scissors post surgeries is akin to traders losing money in the stock market. For the first time in India, My Trade Story will highlight such patterns and insights derived from a trader’s personal experience to help them trade better. The hyper-personalized and advanced trading features will also offer benefits worth Rs 12,000 to the clients free of cost, as an introductory offer.
SAMCO Group CEO Jimeet Modi stated, “Our CRP platform offers a range of industry pioneering features including real-time market data, technical analysis tools, stop-loss orders, margin trading, and educational resources, among others, to support traders overcome common yet daunting challenges. In addition to trade level insights, My Trade Story provides actionable suggestions designed to improve their trading success score. We are launching this awareness campaign to assist traders across different levels of experience to improve their performance and achieve their financial goals.”
The remaining videos in the series continue to feature the surgeon who repeatedly reminds himself not to forget his scissors. Along his journey, he encounters two SAMCO Securities customers who are also determined not to repeat their past trading mistakes that they became aware of through the SAMCO Trading App. The videos are informative, entertaining, and offer practical tips and advice from SAMCO Securities’ experts.
Speaking on the campaign, SAMCO Securities CGO Ajay Dusane said, “SAMCO Securities has always kept customer centricity at its core and this campaign is an extension of the same. We strongly believe that the new features showcased through “Andekha Sach” will serve to be a valuable reminder to traders on the scope of improvement possible by monitoring and analysing past trends. We wish to urge them to avoid the common mistakes that even experts can make unintentionally, as well as extend our support in unlocking their maximum potential.”
The integrated campaign featuring TVC, print ads and social media amplification has been designed by The Womb. Highlighting the objective behind the campaign, Suyash Khabya, Creative Head, The Womb, noted, “The insight of Andekha Sach is an eye-opener. And we were very clear, we wanted to land it in a simple yet unignorable manner. With this campaign, we have achieved a first of sorts where we have a 3-part story stitched together. So the viewer gets to see the Andekha Sach through an analogy and then through the life of two traders.”
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
