Ad Campaigns
SAMCO mutual fund launches new ad campaign highlighting multicap strategy
Mumbai: SAMCO Asset Management Private Ltd announces the launch of its latest advertising campaign for the SAMCO Multicap Fund. This creative campaign introduces four unique bulls— “Large-wa” (Large Cap), “Mid-wa” (Mid Cap), “Chhot-wa” (Small Cap), and “Chint-wa” (Smaller Cap)—to personify the fund’s diversified investment strategy. These bulls represent various market caps, demonstrating how SAMCO’s multicap approach can help investors achieve financial goals by navigating market movements.
SAMCO Mutual Fund’s in-house team developed the campaign, aiming to educate investors with a visually captivating storyline. The ad will air across television and digital platforms, illustrating how each market segment contributes to building a resilient investment portfolio.
SAMCO Asset Management Private Ltd, CEO Viraj Gandhi states, “Our new campaign for the SAMCO Multicap Fund underscores our commitment to innovative investment solutions. The 4-in-1 strategy—combining large caps, mid-caps, small caps, and flexible exposure—differentiates our fund and makes it relatable to a broad range of investors. This campaign is designed to communicate how our strategic approach to diversification empowers investors to capture growth opportunities across various market segments while maintaining robust defence against market volatility.”
The SAMCO Multicap Fund actively allocates at least 25% of assets to each of the large-cap, mid-cap, and small-cap segments. This balanced allocation provides a solid foundation and allows the fund to pursue growth opportunities in smaller-cap stocks outside the NIFTY 500 universe. By using this diversified strategy, the fund aims for long-term capital growth while managing risk in volatile markets.
With this campaign, SAMCO Asset Management takes a significant step toward simplifying investing for clients, breaking down complex strategies into engaging visuals. SAMCO strives to inspire confidence in diversified investing and highlight the benefits of a multi-cap approach.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
