Brands
Sam & Marshall Eyewear’s strategic expansion redefines success with 115 per cent growth
Mumbai: Sam&Marshall Eyewear, a leading innovative brand in the eyewear industry, is experiencing a surge this year. The company is on track to serve a staggering 100,000 customers by year’s end, reflecting a remarkable 115 per cent growth compared to the same period in 2023. Sam and Marshall Eyewear has served an impressive 25,000 customers by mid-May 2024. This highlights the brand’s growing popularity fueled by customer demand, strategic online partnerships, and a commitment to exceptional design.
The 2023 Economic Times awardee for the Fastest Growing MSME – Micro is consistent in launching new and exciting designs, Sam&Marshall Eyewear boasts an impressive collection of over 2,500 pieces. Sam&Marshall Eyewear is amplifying its brand presence through strategic online partnerships and a commitment to social media engagement with over 35,700 engaged followers on Instagram and a monthly website reach exceeding five million. The company has established a presence on leading online marketplaces such as Flipkart and Amazon. This allows the brand to tap into the vast user base of these platforms and make their trendy and functional eyewear collections readily available to a wider customer base. The brand is fostering a space for style inspiration, product education, and direct customer interaction.
“The eyewear industry is constantly evolving. Sam&Marshall will keep growing by staying ahead of the curve,” With a focus on customer satisfaction, strategic partnerships, and commitment to offering quality and style, the brand is well-positioned to solidify its place as a leading force in the eyewear industry said Sam & Marshall founder Abdus Samad.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
