MAM
Salman Khan appointed brand ambassador of Suzuki Motorcycle
MUMBAI: Suzuki Motorcycle India has appointed Salman Khan as its first brand ambassador for India.
Khan will spearhead the company‘s above-the-line and below-the-line initiatives. Said Suzuki Motorcycle India national marketing head Anu Anamika, “It was important to find a human face who can best portray and project our brand and product promise. Salman Khan is a passionate biker and a discerning brand endorser. We also find broad synergy in his social initiatives such as ‘Being Human‘.”
The first campaign featuring Khan will be based on the recently launched mass market motorcycle, Hayate, that will hit the market shortly.
By 2013, Suzuki Motorcyle plans to increase its annual capacity from the current 360,000 units to 540,000 units while doubling the sales and service network in the next two years.
It is also expected to set up a second plant in Haryana at a cost of Rs 20 billion with a capacity for 2 million units. The plant will start its operations in 2014.
MAM
Ogilvy appoints Carol Reed as Global Chief Innovation Officer
Advertising veteran joins to drive human-first innovation in an AI-powered world.
MUMBAI: Carol Reed has found a new creative canvas and this time, she’s bringing her innovation brush to one of advertising’s most iconic names. Ogilvy Group has appointed Carol Reed as its new global chief innovation officer. Reed, who previously served as Chief Innovation Officer at WPP Open X, brings deep expertise at the intersection of creativity, technology, media, and commerce.
In a note announcing her move, Reed said she was drawn to Ogilvy because of its unmatched legacy. “The most powerful thing AI can do is make human creativity more extraordinary not replace it,” she stated. “This is an agency with something no algorithm can replicate, a 78-year legacy of ideas that change culture and drive real business results.”
Reed will focus on building new products, platforms, and partnerships to amplify Ogilvy’s creative heritage for clients and its global talent network. She will work closely with Global CEO Laurent Ezekiel and global chief creative officer Liz Taylor.
Her career began at Publicis Groupe’s Digitas as an associate media planner. She later moved to Omnicom Media Group and rose to senior vice president and programmatic lead at Digitas, where she built an in-house programmatic team of over 40 members. Most recently, at WPP, she served as executive vice president for data and product marketing.
With her appointment, Ogilvy strengthens its innovation leadership as the industry navigates rapid advancements in AI and technology.
From building programmatic teams to championing human creativity in an AI era, Carol Reed has consistently stayed ahead of the curve. Her arrival at Ogilvy signals a fresh push to blend cutting-edge innovation with the agency’s legendary creative spirit.
