MAM
Saif Shaikh elevated as COO, Madison Media Pinnacle
Mumbai: Homegrown media agency Madison Media on Tuesday announced that it has elevated Saif Shaikh to the position of chief operating officer (COO), Madison Media Pinnacle. The unit will house the agency’s first and leading account, Godrej Consumer Products for traditional and digital media, it said in a statement.
Shaikh comes with an overall experience of over 19 years in strategy, planning implementation and buying, having joined Madison Media in 2017, he has led the AOR for Godrej across the company’s larger portfolios such as Godrej Consumer Products Ltd, Godrej Properties and other businesses like frozen foods and has managed media campaigns for almost 20 brands across portfolios such as hair colour, soaps, handwash, home insecticides, car and room freshener along with real estate.
Madison Media & OOH, partner & group CEO, Vikram Sakhuja said, “Over the past few years Saif has consistently delivered on the biggest challenges given to him thanks to his hands on, passionate, inclusive and never say die approach. We congratulate Saif on his promotion.”
On his new role, Shaikh said, “I’m happy to lead Madison’s foremost client, Godrej. I look forward to leading the integrated account and further strengthening the brand and helping it achieve its outcomes.”
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
