Ad Campaigns
Saif and Kareena discover Windsor through Airbnb
MUMBAI: As more and more people seek newer and unique experiences and getaways, Airbnb has transformed the way people travel.
Fuelling their love for the UK and its transcendental beauty, Bollywood star couple Saif Ali Khan and Kareena Kapoor Khan were the newest guests’ to find their abode with Airbnb in Windsor.
Windsor with its charming country aura and iconicity for housing Windsor Castle, one of the homes of the British royal family, had been on the Khan’s travel bucket list for a long time.
In the latest Airbnb campaign, the family is seen spending an intimate vacation unwinding in the beautiful Windsor countryside while exploring the ethereal beauty of the area and basking in the gorgeous summer sun.
Known for their love for travel, Saif and Kareena have been giving their fans some serious wanderlust for years now. This time, during their stay in Windsor, the couple is seen choosing an Airbnb home that was a 6 bedroom 4578 sq ft private estate located in Dunboyne Place (Windsor) opposite to the Royal Windsor Farm Shop and close to Windsor Town Centre.
Commenting on their experience, Saif Ali Khan and Kareena Kapoor Khan said, “London has always been one of our favourite cities in the world and every time we visit this city, we discover something new. This time, we chose to stay in Windsor because we wanted to immerse ourselves in the history and charm of the city and experience living like locals. With Airbnb, Windsor felt just like home where we spent quality time with each other away from our daily lives and routines while doing some of the things we love the most. This truly was a one of kind refreshing vacation and we look forward to our next trip with Airbnb.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
