MAM
Sahil Shah elevated to managing partner at WATConsult
Mumbai: WATConsult, the hybrid digital agency from the Isobar India Group has elevated erstwhile chief business officer Sahil Shah to the role of managing partner. Shah will spearhead the agency operations and continue to report into Isobar India Group CEO Heeru Dingra.
The change is part of the network’s global plan to transform into the world’s most integrated group by 2024 and it also accelerates the market’s growth journey into dentsu India 2.0. The group will further support the delivery of Isobar’s services from India and the structure will promote collaboration and knowledge-sharing across the India team, said the agency in a statement.
One of the key founding members of the organisation, Shah has played a significant role in shaping and building the agency since 2009. He has moved from strength to strength, successfully cultivating a culture of creativity and innovation within the agency. As managing partner, he will be responsible for bringing in new business for the agency.
“Sahil is one of our strongest assets. His expertise in managing clients and the team is commendable. A great team leader, Sahil, along with the talented workforce at WATConsult, will continue to bring in new creativity to ensure the persistent growth of clients,” said Heeru Dingra.
“After spending a decade and more in building this agency, my heart fills with pride as I watch it grow stronger each day,” said Shah on his new role. “The digital landscape has certainly evolved and the teams at WATConsult have kept pace with this change by delivering some path-breaking campaigns. As we move towards our next phase of growth as a network, my team and I look forward to taking on this new journey with power and gusto.”
For the record, dentsu India has bolstered its digital, experiential and PR capabilities under the Isobar India Group, comprising the creative agencies Isobar India and WATConsult as well as PR agency, Perfect Relations.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
