MAM
Sahil Shah elevated to managing partner at WATConsult
Mumbai: WATConsult, the hybrid digital agency from the Isobar India Group has elevated erstwhile chief business officer Sahil Shah to the role of managing partner. Shah will spearhead the agency operations and continue to report into Isobar India Group CEO Heeru Dingra.
The change is part of the network’s global plan to transform into the world’s most integrated group by 2024 and it also accelerates the market’s growth journey into dentsu India 2.0. The group will further support the delivery of Isobar’s services from India and the structure will promote collaboration and knowledge-sharing across the India team, said the agency in a statement.
One of the key founding members of the organisation, Shah has played a significant role in shaping and building the agency since 2009. He has moved from strength to strength, successfully cultivating a culture of creativity and innovation within the agency. As managing partner, he will be responsible for bringing in new business for the agency.
“Sahil is one of our strongest assets. His expertise in managing clients and the team is commendable. A great team leader, Sahil, along with the talented workforce at WATConsult, will continue to bring in new creativity to ensure the persistent growth of clients,” said Heeru Dingra.
“After spending a decade and more in building this agency, my heart fills with pride as I watch it grow stronger each day,” said Shah on his new role. “The digital landscape has certainly evolved and the teams at WATConsult have kept pace with this change by delivering some path-breaking campaigns. As we move towards our next phase of growth as a network, my team and I look forward to taking on this new journey with power and gusto.”
For the record, dentsu India has bolstered its digital, experiential and PR capabilities under the Isobar India Group, comprising the creative agencies Isobar India and WATConsult as well as PR agency, Perfect Relations.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
