MAM
Sahara to sponsor Indian women’s cricket team for 3 years
MUMBAI: While the boys in blue are slugging it out in the field against Pakistan, the girls are getting their act together. The Women’s cricket World Cup, which kicks start in South Africa on 21 March, will see eight countries participating: India, South Africa, Sri Lanka, Ireland, Australia, New Zealand, England and West Indies.
Sahara India Pariwar today announced that they would officially sponsor the Indian Woman’s cricket team for the next three years. Present at the announcement were Sahara deputy director Uttam Kumaar Bose, Women’s Cricket Association of India Hon. Secretary Shughangi Kuklarni, Indian Women’s cricket team brand ambassador Mandira Bedi and Percept D Mark COO Devraj Sanyal.
Bose said, “Sahara has always been associated with various sports in the country and we believe that our association with the Indian Woman’s Cricket team will be instrumental in enhancing the popularity of the sport in India. I wish the team the best in their bid for the upcoming World Cup.”
The Indian Woman’s Cricket team has put up excellent performances in the recent past with three consecutive victories over World Champions New Zealand in 2003 and West Indies and Sri Lanka in 2004.
Kulkarni on the other hand said, “We welcome Sahara’s association with the Indian women’s cricket team. I am certain that this partnership will go a long way and that Sahara’s involvement with the team will be an enduring one.”
Indian Woman’s Cricket team captain Mithali Raj said, “Our team is looking forward to the World Cup challenge and considering the recent performance of our players, I am confident that we will bring laurels to the country. The support from Sahara will prove to be a definite morale booster, especially since it precedes this major event.”
“Corporate India should turn its smiles and the finances to women’s cricket, which holds immense potential not just for the sport but also for its patrons. Percept D Mark believes that “Cricktainment” is all set to add a feather to its cap and transform the way cricket has perceived,” Sanyal said.
Sanyal added that the next 12 – 15 months, the company would develop the road map that would take women’s cricket to the next level.
Prior to this, Sahara had sponsored the 2002 Women’s World Cup, which was held in England.
The Indian Woman’s Cricket team comprises Mithali Raj (captain), Anjum Chopra, Neetu David, Deepa Marathe, Arundhati Kirkire, Hemlata Kala, Kareena Jain, Amita Sharma, Jhilmil Goswami, Reema Malhotra, Rumila Dhar, Jaya Sharma and Nashin Alkadir. With Sanya Mirza and Anju George making a mark in their respective sports, it remains to be seen, which one of these will be the golden gal on the block from the cricket field!
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR:Â Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
