MAM
Sahara to sponsor Indian women’s cricket team for 3 years
MUMBAI: While the boys in blue are slugging it out in the field against Pakistan, the girls are getting their act together. The Women’s cricket World Cup, which kicks start in South Africa on 21 March, will see eight countries participating: India, South Africa, Sri Lanka, Ireland, Australia, New Zealand, England and West Indies.
Sahara India Pariwar today announced that they would officially sponsor the Indian Woman’s cricket team for the next three years. Present at the announcement were Sahara deputy director Uttam Kumaar Bose, Women’s Cricket Association of India Hon. Secretary Shughangi Kuklarni, Indian Women’s cricket team brand ambassador Mandira Bedi and Percept D Mark COO Devraj Sanyal.
Bose said, “Sahara has always been associated with various sports in the country and we believe that our association with the Indian Woman’s Cricket team will be instrumental in enhancing the popularity of the sport in India. I wish the team the best in their bid for the upcoming World Cup.”
The Indian Woman’s Cricket team has put up excellent performances in the recent past with three consecutive victories over World Champions New Zealand in 2003 and West Indies and Sri Lanka in 2004.
Kulkarni on the other hand said, “We welcome Sahara’s association with the Indian women’s cricket team. I am certain that this partnership will go a long way and that Sahara’s involvement with the team will be an enduring one.”
Indian Woman’s Cricket team captain Mithali Raj said, “Our team is looking forward to the World Cup challenge and considering the recent performance of our players, I am confident that we will bring laurels to the country. The support from Sahara will prove to be a definite morale booster, especially since it precedes this major event.”
“Corporate India should turn its smiles and the finances to women’s cricket, which holds immense potential not just for the sport but also for its patrons. Percept D Mark believes that “Cricktainment” is all set to add a feather to its cap and transform the way cricket has perceived,” Sanyal said.
Sanyal added that the next 12 – 15 months, the company would develop the road map that would take women’s cricket to the next level.
Prior to this, Sahara had sponsored the 2002 Women’s World Cup, which was held in England.
The Indian Woman’s Cricket team comprises Mithali Raj (captain), Anjum Chopra, Neetu David, Deepa Marathe, Arundhati Kirkire, Hemlata Kala, Kareena Jain, Amita Sharma, Jhilmil Goswami, Reema Malhotra, Rumila Dhar, Jaya Sharma and Nashin Alkadir. With Sanya Mirza and Anju George making a mark in their respective sports, it remains to be seen, which one of these will be the golden gal on the block from the cricket field!
Apple rarely announces minor updates with much fanfare, and iOS 26.4 is no exception. No dramatic redesigns, no flashy keynote moments. What it delivers instead is a focused set of improvements that sharpen the experience you already have. If that sounds underwhelming, spend a week with it. You will change your mind.
Apple Music Learns to Listen Better
The biggest shift in this update lives inside Apple Music. Apple has brought AI-powered playlist generation to the app, and it works on mood rather than genre. Type something like “rainy evening at home” or “running late on a Monday,” and it builds a playlist that actually fits. This is not algorithmic guesswork dressed up in new clothing. It genuinely reads the intent behind vague descriptions and responds well.
Alongside this, a new concerts feature scans your listening history and surfaces live events happening near you. It is a smart bridge between your digital music habits and real-world experiences. Apple is quietly making the case that a music app should do more than just play songs.
Shazam also gets a meaningful upgrade. It can now identify songs without an internet connection. This might sound like a minor convenience, but anyone who has tried to Shazam something at a crowded venue with patchy signal will tell you it is anything but minor. The feature works locally on-device, which also means it is faster.
CarPlay Gets Smarter Controls
CarPlay has been updated with deeper integration for intelligent voice assistants. The goal is to reduce how often drivers need to look at a screen or tap anything at all. You speak, things happen. It is a clear step toward making the driving experience safer without stripping away functionality. The integration feels natural rather than bolted on, which is a harder thing to achieve than it sounds.
The Fixes You Feel Every Day
This is where iOS 26.4 earns its keep. Keyboard responsiveness has been improved, and the difference is noticeable immediately. Typing feels more accurate and less combative. Accessibility features have been refined across the board, with better contrast options and adjusted spacing that makes the interface easier to read without forcing you into larger text sizes.
The Health app has also been updated. It now surfaces more actionable insights from your daily data rather than just displaying numbers. If your sleep patterns have shifted or your activity levels have changed, the app now contextualises that clearly instead of leaving you to interpret raw figures on your own.
These are the kinds of changes that do not photograph well for a press release. They also happen to be the ones that make your phone feel genuinely better to use.
A Few Other Additions
New emojis have been added in this update. They will find their way into your conversations faster than you expect. Family Sharing has also been updated, with more granular control over shared payments and subscriptions. If you share an Apple account with family members, this puts clearer limits on who can spend what, which has been a long-requested fix.
What This Update Actually Represents
iOS 26.4 is Apple doing what it does best when it is not trying to make headlines. Every addition here serves a clear purpose. The AI music features are genuinely useful. The CarPlay improvements address a real safety concern. The small UI fixes accumulate into a noticeably smoother daily experience.
There is no bloat. Nothing feels experimental or half-finished. That discipline is harder to maintain than it looks, especially as operating systems grow more complex with each passing year.
If you have been holding off on updating, this is the one worth installing.
