MAM
Sahara merges all its news bureaux; targets Bihar channel launch this month
MUMBAI: The news channel business of the Sahara group is undergoing a revamp after some top level executive reshuffle.
For starters, all the bureaus of the region-specific and national news channels are being merged to bring in more synergy and avoid duplication of responsibilities.
Hence forth, a TV news bureau will not only report for the region specific channels, but also double up for the national channel, Sahara Samay Rashtriya, if need be.
What’s more, the print medium bureaus (working for Sahara group’s newspapers and weeklies)would also chip in with their bit for the electronic medium venture.
Confirming the development to indiantelevision.com, Sahara’s Prabhat Dabral (who holds additional charge of the national news channel after Arup Ghose and Shireen quit) said, “Yes, we have re-organised the Sahara news bureaus and have made it one news gathering system for out print and television endeavours.”
Dwelling on the reason for this restructuring, Dabral said the mergers were done to optimise the group’s resources. “The aim is to avoid confusion and have more synergy,” he added.
So there would be no separate Sahara UP bureau and Sahara Rashtriya bureau as was the case earlier. From now on, all reports would be filed under the tagline Sahara Samachar.
As part of the revamping, the Bihar-specific news channel too is being launched later this month.
Pointing out that a final date for the formal launch has not yet been decided, Dabral said that the channel’s dry runs of a few hours has already started with the day-long run starting few days later.
The Bihar channel is being launched to coincide with the elections being held in the state early next year.
At the moment, Sahara has four news channels, including one for Mumbai, Uttar Pradesh and Madhya Pradesh.
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
