MAM
Sahara India to start a Bengali channel; roll out IPTV services soon
KOLKATA: The Lucknow-headquartered Sahara India Pariwar that has been in the media and entertainment business since some time now, plans to start a Bengali infotainment channel very soon.
Currently, the company has entertainment channels, a movie channel and many regional news channels. It also has round the clock regional news channels, Sahara Samay in 30 cities.
Sahara India chairman and managing director Subrata Roy, who was in Kolkata for a media interaction on Friday, said, “We have already widened our channel offerings. We plan to start a channel in the Bengali language space as well.” However, he refused to provide any further details.
Not just that, Roy also mentioned that the company plans to roll out internet protocol television (IPTV) system, though he didn’t divulge any further details about it too.
When Roy was quizzed about the low distribution of the Sahara channels, he rubbished it and said that the channels are doing well.
The Sahara Group would also be hiring 48,000 executives and 2.5 lakh lower level employees over a period of 8-10 years.
Brands
Nykaa eyes majority stake in Deepika Padukone’s 82°E brand
Deal could help scale premium label as Nykaa sharpens its beauty play
MUMBAI: Nykaa is in advanced discussions to acquire a majority stake in 82°E, the premium skincare label founded by Deepika Padukone, according to media reports.
The proposed deal signals Nykaa’s intent to deepen its House of Nykaa portfolio while giving 82°E the scale it has struggled to achieve independently. Padukone is expected to retain a minority stake if the transaction goes through.
For Nykaa, the play is both strategic and timely. With a customer base of over 42 million, the company is betting on its strong distribution, logistics, and repeat purchase ecosystem to revive the brand’s momentum. The two sides already share a working relationship, with Padukone serving as Nykaa’s global brand ambassador since September 2025.
Launched in late 2022, 82°E entered the market with a premium positioning but has faced headwinds. The brand reported revenue of Rs 14.7 crore in FY25, down 30 per cent year on year, alongside losses of Rs 12.26 crore. Industry observers have pointed to steep pricing, a somewhat diffused brand identity, and intense competition from digital-first labels as key challenges.
The potential acquisition also reflects a broader shift in India’s beauty and lifestyle space, where celebrity-led brands are increasingly partnering with larger corporates to unlock scale. Alia Bhatt’s Ed-a-Mamma, for instance, sold a majority stake to Reliance Retail, while Katrina Kaif’s Kay Beauty has emerged as a standout success within Nykaa’s portfolio, clocking Rs 132.4 crore in FY25 revenue.
Nykaa itself has been on a strong growth trajectory. Its parent, FSN E-Commerce Ventures, reported a 156 per cent jump in net profit to Rs 68 crore in the December 2025 quarter, with revenue reaching Rs 2,873 crore.
Nykaa has been steadily building its portfolio through acquisitions such as Dot & Key, Earth Rhythm and Nudge Wellness, signalling a clear push to own and scale homegrown brands.
If the 82°E deal materialises, it could mark a fresh chapter for the label, blending celebrity appeal with corporate muscle. For Nykaa, it is another calculated step in staying ahead in an increasingly crowded beauty aisle.
