Brands
Saffola launches AI campaign urging consumers to have a ‘Heart to Heart Talk’
MUMBAI: Saffola, the health-focused FMCG brand from Marico Limited, has launched an AI-powered campaign this World Heart Day to help consumers gauge the true age of their hearts.
Titled ‘Heart to Heart Talk,’ the initiative encourages people to pause, reflect, and engage in a personal conversation with themselves about lifestyle habits that affect heart health. By scanning a QR code, uploading a selfie, and answering a few simple questions on Whatsapp, users receive a personalised AI-generated video revealing the gap between their real age and indicative heart age.
According to the Indian Council of Medical Research- India Diabetes (ICMR-INDIAB), one in four Indians has high cholesterol, one in ten is diabetic, and one in three is hypertensive. Even active, young adults may unknowingly put their hearts at risk through daily stress and unhealthy choices.
Marico Limited, CEO – India core business, Ashish Goupal said, “Saffola has always aimed to inspire consumers to take charge of their heart health. ‘Heart to Heart Talk’ is a moment of truth, helping people reflect on how small lifestyle habits can impact well-being and empower them to take meaningful steps towards a healthier tomorrow.”
Conceptualised by team WPP, the campaign includes a digital film depicting a young man caught in unhealthy routines, from breakfast pakodas to late-night junk food. At each step, he is confronted by the reflection of his older self, demonstrating the long-term effects of poor habits. The film highlights ‘Saffola Total Heart Pro’, enriched with Oryzanol to help reduce cholesterol, and shows it being used in everyday cooking to promote healthier choices.
With this initiative, Saffola continues its long-standing mission to promote wholesome living and make heart health awareness both personal and engaging.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
