MAM
‘Safe & easy to buy gold digitally’, assures PhonePe in new campaign
Mumbai: Digital payments platform PhonePe on Thursday announced the launch of a new TV campaign for the gold category. On air for six weeks, the campaign comprises multiple 25-30 second ad films showcasing the ease and safety of buying gold on the PhonePe app. It will run on TV as well as on the brand’s digital platforms.
PhonePe has tailored the messaging to appeal to a diverse set of audiences by customising the storylines and actors. The campaign brings back the famed ‘Inspector Desai (played by Aamir Khan) and Shinde duo for audiences in the northern, western and eastern parts of the country. Additionally, it uses popular songs in Telugu, Kannada, Tamil, and Malayalam to appeal to South audiences.
Commenting on the launch, PhonePe, head of mutual funds & gold, Terence Lucien, said, “Our aim is to help people from across India fulfill their aspirations of building their gold investments. We provide easy and secure access to the highest quality 24K gold coins and bars at the best prices that are safely delivered right to the customer’s doorstep by our gold partners.”
PhonePe launched the gold category over three years ago in association with MMTC-PAMP and SafeGold. Customers can click on ‘Buy 24K Gold’ under the ‘My Money’ section of the PhonePe app and order gold coins and bars starting from 0.5 grams. In addition to the best prices, they are also assured of insured delivery and tamper-proof packaging.
MAM
Continental Tires appoints Nevin Aslan-Özkan as Managing Director for India
Finance leader to drive growth in passenger vehicle segment from 6 April 2026.
MUMBAI: Continental Tires has put a fresh pair of tyres on its Indian leadership and this time, they’re rolling with strong financial horsepower. The premium tyre manufacturer has announced the appointment of Nevin Aslan-Özkan as managing director of Continental Tires India, effective 6 April 2026. She succeeds Samir Gupta, who stepped down on 5 April 2026 for personal reasons.
Nevin joined Continental in 2017 and has held key leadership roles in Mergers & Acquisitions and Strategy & Business Development across EMEA and APAC. Since May 2025, she has served as Chief Financial Officer for Continental Tires India, shaping the company’s financial strategy and performance.
In her new role, she will lead the company’s growth agenda in India, with a sharp focus on accelerating its presence in the passenger vehicle segment. This appointment comes at a pivotal time, following the recent launch of the CrossContact A/T² tyre, the first market globally to receive this product and a €10.5 million (approximately Rs 100 crore) investment to strengthen Continental’s position, particularly in the ultra-high-performance (UUHP) segment.
Nevin Aslan-Özkan said, “India continues to be a strong focus market for Continental Tires. Guided by our ‘In the Market, For the Market’ approach, we will continue to deliver products and technologies designed for Indian roads.”
Samir Gupta, who joined Continental in 2012 and served as managing director since January 2022, was recognised for his significant contribution to expanding the brand’s footprint in India.
Continental is a leading global tyre manufacturer founded in 1871. The company generated sales of €19.7 billion in 2025 and employs around 78,000 people across 54 countries. Its Tires group sector, which includes premium car, truck, bus, two-wheel and specialty tyres, recorded sales of €13.8 billion in fiscal 2025 and employs more than 56,000 people worldwide.
With Nevin Aslan-Özkan at the wheel, Continental Tires India is clearly gearing up for a smoother and more aggressive drive in one of the world’s fastest-growing automotive markets. The road ahead looks promising.
