MAM
Sadashiv Nayak appointed as Future Retail CEO
Mumbai: Future Group’s retail arm Future Retail Ltd has announced the appointment of Sadashiv Nayak as chief executive officer (CEO), with immediate effect.
Nayak shall also act as key managerial personnel (CEO) for the purpose of compliance under applicable provisions of the Companies Act, 2013, the company said in a regulatory filing.
Nayak has been associated with Future Group for over 17 years. He has worked at various designations during his association with the group and has been the CEO of Big Bazaar for the last eight years. During his role, Nayak has played a pivotal role in making Big Bazaar what it is today, the company further stated.
Prior to Future Group, he has worked with Future Consumer Ltd, Hindustan Unilever Ltd, and Asian Paints Ltd. He commands over 27 years of experience in the retail industry.
Nayak holds an engineering degree in electronics & communications from the National Institute of Technology, Karnataka. He also holds a post-graduate diploma in business management from XLRI, Jamshedpur.
MAM
De Beers launches ‘A Diamond Is Forever’ centenary book
Visual retrospective traces 100 years of iconic slogan and cultural impact.
MUMBAI: De Beers just dropped a century’s worth of sparkle between two covers because when a four-word line becomes forever, even the book needs a forever title. De Beers Group has released A Diamond Is Forever: The Making of a Cultural Icon 1926–2026, a landmark visual retrospective celebrating 100 years of shaping the modern perception of natural diamonds. The book traces how the brand transformed diamonds from elite heirlooms into universal symbols of love, commitment and personal achievement, with rare archival material, campaign highlights and cultural commentary.
At its core is the legendary 1947 slogan “A Diamond Is Forever,” penned by N.W. Ayer copywriter Frances Gerety. The four words redefined diamonds as eternal promises, earning the title of the 20th century’s greatest advertising slogan from Advertising Age in 1999. The book explores how this idea and others like the “Two Months’ Salary” guideline and the “Right Hand Ring” influenced social rituals, female independence and consumer behaviour worldwide, including in India, where diamonds shifted from gold-centric traditions to emotionally resonant milestones.
Beyond marketing, it showcases collaborations with artists like Pablo Picasso, Salvador Dalí and Raoul Dufy, alongside icons such as Marilyn Monroe and Elizabeth Taylor. Later campaigns, including the 1990s “Shadows” series set to Karl Jenkins’ Palladio, reinforced diamonds as timeless and unique. The narrative also addresses today’s focus on provenance, sustainability and ethical stewardship, positioning natural diamonds as symbols of both enduring love and responsible luxury.
The book arrives as De Beers marks a century of innovation in luxury marketing, from the Great Depression to the era of conscious consumption, offering a rare window into one of advertising’s most enduring brand stories.
In a world where trends fade fast, De Beers didn’t just sell diamonds, it sold forever, and now it’s bound the proof in pages that will outlast even the hardest carat.
