Executive Dossier
Sabhyata takes a step towards redefining relationships this Diwali
New Delhi: Sabhyata, one of India’s leading ethnic wear brand launches their Diwali brand campaign focussed on demystifying the stereotyped relationships. The video brings to life Sabhyata’s philosophy of celebrating womanhood.
This campaign, by Sabhyata, is an initiative to redefine the relationship between a daughter-in-law and her mother- in-law. Through the infamous domestic Saas-Bahu war around Shaam ki chai, the video showcases how when both women refuse to budge from their point, making one of them move to the kitchen seems to be an impossible task.
Finding himself in a difficult situation for having to keep up as an ideal son for the mother’s sake and an ideal husband for the wife’s sake, the man of the house is found going back and forth to reach the unconventional answer .Having absolutely zero knowledge of the technical know-how near the stove, he moves in to rescue the festivity of the day.
Commenting on the launch of this new Diwali Campaign, Chayan Verma, Head of Marketing, Sabhyata said, “Sabhyata has always focussed on changing perceptions which is well reflected in our clothing range as well. We have rediscovered the traditional salwar-kameez to an outfit which makes a woman both stylist and confident. This Diwali, through our new festive brand campaign, we take another small step aimed at redefining the stereotyped relationships by showcasing the changing dynamics in an Indian household. ”
The brand film will be widely broadcasted on social media and other digital platforms. This year also marks the 100th store launch for the brand in India.
Link to the campaign video: Sabhyata- Diwali #CelebrateaChange
MUMBAI: Game faces on, pressure high India’s gaming ambitions are levelling up. Good Game, billed as the world’s first as-live global gaming reality show, has officially launched in India with a bold mission: to crown the country’s first Global Gaming Superstar.
Blending esports with mainstream entertainment, the show brings together competitive gaming, creativity and on-camera performance in a format that tests more than just joystick skills. Contestants will be judged on gameplay, screen presence and their ability to perform under pressure, reflecting how gaming has evolved from pastime to profession and pop culture currency.
Fronting the show are three high-profile ambassadors: actor and entrepreneur Samantha Ruth Prabhu, Indian cricket star Rishabh Pant, and gaming creator Ujjwal Chaurasia. The winner will take home Rs 1 crore ($100,000) among the largest prize pools for any Indian reality show along with the chance to represent India on a global stage.
Backed by a planned annual investment of up to Rs 100 crore, Good Game is also courting brand partners, promising a minimum reach of 500 million among India’s core youth audience. The creators position the show as a bridge between entertainment and interactive culture, offering long-format content, community engagement and commercial scale.
Auditions are now open to Indian citizens aged 18 and above, inviting amateur and professional gamers, creators and performers alike. Shortlisted candidates will be called for in-person auditions in Mumbai on 14 and 15 February, and in Delhi on 28 February and 1 March 2026.
With big money, big names and even bigger ambition, Good Game signals a shift in how India views gaming not just as play, but as performance, profession and prime-time spectacle.
