MAM
Saba Adil gets additional responsibility at Aegon life insurance
MUMBAI: Online insurance company, Aegon Life Insurance, has appointed Saba Adil as the chief operating officer with a mandata to drive the strategic goals and operating plans of the company. Along with this new responsibility, Saba will continue to serve as the chief people officer.
In the new role, Saba will be responsible for creating a differentiated and superior customer experience and will continue reporting to the MD and CEO Vineet Arora.
Arora says, “Her rich experience of over 18+ years in diverse roles including human resources, project management, customer insights and operations will be very relevant and valuable for Aegon Life Insurance. She has led transformational roles in digital innovation; created and launched a well thought business strategy working with a core group of people as well as led a recent project on customer driven innovation. Saba has been a part of the Aegon Life family since inception and we are very delighted to have her in the new role.”
Aegon Life Insurance chief people and operating officer Saba Adil mentions, “Aegon Life, over the years, has established itself as a digital specialist in the Life Insurance sector. We have constantly redefined the space we operate in and have set a clear vision and roadmap for the benefit of our customers. I am excited about this new role and look forward to be a strategic partner as we continue our growth journey.”
Saba joined the company in 2007 as one of the founding members and has since played an important role in creating a powerful culture, aligning the organisation to company values, building a strong employee value proposition, capability building for a future fit organisation and personalised employee experiences.
Aegon Life Insurance Company Limited launched its pan-India operations in July 2008. The company is headquartered in Mumbai serving over 4.4 lakh customers across India.
MAM
Deepfakes target women in 93 per cent of cases, report finds
Pi-labs study shows 900 per cent rise in female-focused synthetic media; India sees 60 per cent jump in cybercrime complaints.
MUMBAI: Deepfakes aren’t just fooling cameras, they’re hitting women hardest, turning pixels into a new kind of weapon. A new report from creator intelligence platform Pi-labs has revealed that nearly 93 per cent of deepfake victims are women, with deepfake content targeting females surging 900% in recent years. The findings paint synthetic media as a fast-escalating digital threat with a stark gendered impact.
In India, cybercrime complaints involving women rose from about 50,000 in 2024 to nearly 80,000 by 2026, an increase of roughly 60 per cent in just two years. Almost 98 per cent of deepfake pornography is aimed at women, often powered by face-swapping apps and bot networks that disproportionately target females, including school-age girls. Victims typically fall in the 18–30 age group, with Bengaluru reporting a growing share of cases.
Globally, 62 per cent of deepfake abuse cases involving women go unreported due to stigma, in India, over one-third of women facing online harassment take no action, and many reduce their digital presence after abuse. Close to 33 per cent of women remain unaware of protective laws.
City-level trends show Bengaluru leading with nearly 30 per cent of complaints, followed by Hyderabad (14 per cent), Mumbai (13 per cent), Chennai and Kolkata (5 per cent each), and Delhi (3 per cent).
Pi-labs, CEO and founder Anukush Tiwari said, “AI is one of the most powerful technologies of our time, but like every powerful tool, it reflects the intent of those who use it. We are witnessing a growing trust deficit in digital spaces, where identity can be manipulated within minutes and reputations can be damaged overnight.”
Image morphing and deepfake videos remain the most common forms of misuse. The report also notes a new trend: fully AI-generated female personas (not based on real individuals) gaining high engagement on social platforms, raising questions about digital credibility.
Detection remains challenging due to widespread generative tools and rogue creators. Industry estimates suggest over 5,000 face-swap tools and more than 1,000 voice-cloning applications are accessible online.
pi-labs offers pi-authentify, an AI-driven detection system that scans media for generative markers and provides authenticity scores, as well as Namokavach, a verification portal delivering confidential assessments within two working days. The Payal gaming case was resolved using pi-authentify’s forensic analysis.
The report urges minimising digital footprints and adopting detection tools to limit replication risks. It frames the gendered impact of synthetic media as an urgent digital safety issue requiring coordinated action from individuals, platforms and technology providers.
In a world where faces can be borrowed in seconds, the real crime isn’t just creation, it’s the silence that follows, and women are paying the heaviest price.
