MAM
Saathiya clocks 7.58 TVR, takes Star Plus to 350 GRPs
MUMBAI: The leading general entertainment channel (GEC) Star Plus is the highest gainer of 50th week (4 December- 10 December) of TAM. The channel grossed 350 GRPs (last week 318).
The channel‘s success can be attributed to its leading fiction show Saathiya Saath Nibhana that has broken its own records and garnered 7.58 TVR. Channel‘s Diya Aur Baati Hum (5.70 TVR), Ek Hazaron Mein Meri Behna Ha (5.22 TVR), Is Pyaar Ko Kya Naam Doon (4.99 TVR) followed the top viewed shows‘ list thus leaving no space for any other channel to be in top four.
Sony Entertainment Channel (Set) saw decrease in viewership and recorded 228 GRPs (last week 240). Its top rated show Bade Achhe Lagte Hain saw a dip in viewership and registered 4.39 TVR slipping to number seven (last week the show was at No. 2 with 5.37 TVR). Set‘s Crime Petrol which was on No. 5 last week, failed to find its position in the top 10 list this week though its oldest property C.I.D gained few points and clocked 4.18 TVR (last week 3.82).
Colors lost 2 GRPs thus not making much difference overall. It collected 225 GRPs (last week 227) in its kitty. Its primetime property, Sasural Simar Ka has recorded its so far highest rating. It clocked 4.65 TVR (last week 3.22) and takes the place in the chart just next to Balika Vadhu which garnered 4.78 TVR (last week 4.58).
Zee TV is stable with 152 GRPs both in this week and last week while Sab TV shed 3 GRPs and clocked 117 GRPs (last week 120).
Imagine TV with 77 GRPs (last week 77), Sahara One with 41 GRPs (last week 37) followed.
Star One which is going off-air on 16th December ended the week with 40 GRPs (last week 39).
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
