MAM
Saatchi & Saatchi wins HCL Infosystems
Mumbai: IT major HCL Infosystems has appointed Saatchi & Saatchi as the creative agency for its tablet business – branded as ME.
Saatchi & Saatchi won the account on the back of a multi-agency pitch that saw participation of Lowe Lintas & Partners, Meridian and M&C Saatchi.
The agency‘s Delhi office will handle the account that is pegged at around Rs 200-250 million.
Saatchi & Saatchi India CEO Matt Seddon said, “We felt an immediate connection with the team at HCL and are hugely excited about the opportunity to build the ME tablet into a Lovemark.”
HCL Infosystems business unit head – Mobility Gautam Advani added, “The strategy presented by Saatchi & Saatchi was completely in sync with our thinking. The enthusiasm shown by the team was visible in the work presented to us.”
MAM
Paras Health launches #ProudWomenOfIndia campaign
Over 500 women share inspiring stories of courage and resilience.
MUMBAI: Paras Health just turned Women’s Day into a mic-drop moment because when real women step up to share their stories, even the hospital starts applauding. Paras Health has launched #ProudWomenOfIndia, a powerful Women’s Day 2026 campaign celebrating women who chose themselves and took bold steps to shape their lives while inspiring others. The initiative invited women across India to share defining moments changing careers, stepping away from limiting situations, prioritising health, starting anew or standing up for themselves through a digital form and social media.
Over 500 women from diverse backgrounds doctors, teachers, entrepreneurs, social workers and professionals participated, sharing deeply personal journeys of resilience and transformation. Many highlighted how their choices not only changed their own paths but uplifted families and communities.
Key stories include Keya Sen from Patna, who rebuilt her life after losing her father days before her wedding and her husband while raising a young son. From corporate roles to a tea cart business and baking during the pandemic, her reinvention shows how adversity can fuel opportunity. Jatinder Pal Kaur from the Tricity region stepped away from business due to health issues, pivoting to social work and NGO collaborations to drive community change.
The campaign kicked off with “The Way She Thinks” at Fabindia’s Vasant Kunj centre, where Dr Kanchan Kaur (senior director, Breast Cancer, Medanta Gurugram) spoke on early breast cancer detection. Awareness cards with QR codes linking to doctor-led videos were distributed, and outreach will extend to Fabindia’s artisan communities.
Activations across Paras Health units include health camps, talks, storytelling sessions and felicitation ceremonies honouring women whose journeys reflect courage and impact.
Paras Health GCOO Vineet Aggarwal said, “Women play a crucial role in shaping families, communities, and the nation. Through #ProudWomenOfIndia, we wanted to create a platform where women can share their inspiring journeys and celebrate the moments when they chose themselves.”
In a world quick to celebrate women once a year, Paras Health quietly reminds us that the real tribute is listening every day because when women’s stories are heard, the whole country grows stronger, one brave step at a time.
