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Saatchi & Saatchi India rolls out FedEx campaign with CSK stars
Dhoni and CSK teammates front films showing SMEs scaling globally with ease
MUMBAI: Saatchi & Saatchi India has unveiled a new digital campaign for FedEx, bringing together cricketing star power and business storytelling to highlight how Indian SMEs can expand globally with ease.
Titled ‘FedEx. The Move India Needs’, the campaign features Chennai Super Kings players MS Dhoni, Ruturaj Gaikwad and Urvil Patel. Across three short films, the players step into relatable business scenarios, illustrating how dependable logistics can turn hesitation into opportunity for Indian enterprises eyeing international markets.
Built on a light, humorous tone, the films move from ‘huh’ to ‘aha’ moments, using everyday business situations across sectors such as automotive, healthcare and e-commerce. The recurring cue ‘aise’ underscores the simplicity of choosing FedEx as a logistics partner, while spotlighting key global trade routes spanning the Americas, Europe and Asia.
Saatchi & Saatchi India senior executive creative director (North and East) Nisheeth Srivastava said, “Indian businesses are creating meaningful ripples globally, and it is FedEx that helps them do that, that too India mein baithe-baithe. We have crafted three stories with CSK players as storytellers. The scale and nature of SMEs have been carefully chosen to highlight FedEx capabilities, with a touch of humour woven in.”
FedEx vice president of marketing, customer experience and air network, MEISA Nitin Navneet Tatiwala added, “With ‘FedEx. The Move India Needs,’ we are bringing to life how Indian businesses can go global with greater ease and confidence. By combining our CSK association with relatable stories, the campaign highlights seamless, end-to-end logistics.”
The campaign also reinforces FedEx’s growing operational footprint in India, positioning the company as a one-stop solution capable of handling shipments of all sizes while enabling SMEs to compete on a global stage.
Now live across digital platforms, connected TV and social media, the campaign aims to drive both reach and relevance, reminding businesses that going global might just be easier than they think.
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Hyundai Creta Summer Edition launched with new tech upgrades
Popular mid-size SUV gets enhanced features across multiple variants.
MUMBAI: Hyundai has turned up the heat on its bestseller by making the Creta even cooler for the summer. Hyundai Motor India Limited (HMIL) has introduced CRETA Summer Edition variants, packed with new technology and convenience features across select trims. The updates aim to make premium features more accessible while reinforcing the Creta’s position as the undisputed leader in the mid-size SUV segment.
The Summer Edition brings meaningful upgrades including a 26.03 cm (10.25-inch) Multi Display Digital Cluster, Surround View Monitor (SVM), Blind-spot View Monitor (BVM), Dashcam, Quad Beam LED headlamps, and other comfort enhancements such as smart key, push-button start, and rear window sunshade.
Hyundai Motor India Limited national sales head Sunil Moolchandani said, “The Hyundai Creta is not just a product, it is a legacy. With more than 1.4 million customers and annual sales exceeding 2 lakh units in FY 2025-26, it continues to dominate the mid-size SUV segment since its launch in 2015. These Summer Edition variants reflect our commitment to making advanced technology and comfort more accessible.”
Key Feature Additions by Variant:
- EX & EX(O) Summer Edition: Smart Key, Push Button Start, LED lighting package, Rear Camera, and Rear Window Sunshade (on EX(O)).
- S(O) & S(O) Knight Summer Edition: Dashcam with multiple recording modes including Driving, Emergency, Vacation, and On-Demand Video.
- SX & SX Premium Summer Edition: 10.25-inch Digital Cluster, Dashcam, Surround View Monitor, Blind-spot View Monitor, and Front Parking Sensors (on SX Premium).
The Dashcam allows instant video downloads to mobile devices via a dedicated app, adding an extra layer of safety and convenience.
Pricing for the Creta Summer Edition variants (ex-showroom, Rs) starts from Rs 12,05,900 for the EX petrol MT and goes up to Rs 17,88,900 for the SX Premium diesel MT.
With these thoughtful upgrades, Hyundai continues to evolve the Creta to meet the changing expectations of Indian SUV buyers blending style, safety, and smart technology in one refreshing package. Perfect timing for the summer drive season.
