MAM
Rupadhish Roy joins Milestone Brandcom as client servicing director
MUMBAI: OOH agency Milestone Brandcom has roped in Rupadhish Roy as its client servicing director.
Roy moves in from MudraMAx where he was the general manager.
With its recently launched division Milestone Connect, an events & promotions cell catering to experiential marketing and nationally expanded service footprint for last mile brand solutions, Milestone Brandcom has made quite a few senior appointments focusing on its integrated service offering.
Milestone Brandcom founder & MD Nabendu Bhattacharyya said, “Roy brings a wealth of experience both in media buying & servicing many national & international brands alike. The partnership and rich knowledge and experience he has built with media and clients will also help us in further strengthening our integrated service offering to the existing set of brands we are already engaged with across India. Milestone Brandcom is committed to delivering strong integrated service levels to its clients going forward.”
Rupadhish Roy brings in over 14 years of OOH advertising experience across various industry sectors such as telecom,
finance, insurance, automotive, media and entertainment. He has been into buying & client servicing for most of the OOH agencies in India, which include RMG David, Portland, Madison (MOMS), Mudra, and Selvel Vantage.
Brands
Radico Khaitan appoints Kunal Madan as chief marketing officer
Promotions signal focus on premium spirits, global expansion and homegrown leadership
UTTAR PRADESH: Radico Khaitan has elevated two long-serving insiders to its top leadership team, signalling a bold push into premium spirits and global markets. Kunal Madan steps in as chief marketing officer, while Sudhir Upadhyay takes charge as chief sales officer, both part of what managing director Abhishek Khaitan calls a consciously built next-generation leadership bench.
“At Radico Khaitan, our growth has always been powered by people,” Khaitan said. “True leadership is not imported, it is cultivated.” He added that empowering internal talent ensures continuity while keeping the company globally competitive and future-ready.
Madan, with over 20 years of experience across global sales and marketing, will drive brand architecture, marketing strategy, and the premiumisation agenda, including travel retail. Upadhyay, who has 25 years in the industry and was most recently national sales head, will oversee distribution expansion and execution across markets.
The leadership reshuffle comes amid Radico’s intensified focus on premium spirits, a segment driving higher margins and international growth. Last year, Ajay Kakkar was brought on to head the Premium On-Trade vertical, targeting modern and institutional channels to boost presence in high-growth segments.
Meanwhile, Amar Sinha stepped down as chief operating officer after contributing across multiple growth phases. Khaitan acknowledged Sinha’s role in supporting the company’s trajectory, while Sinha described his tenure as “an absolute privilege,” crediting Khaitan’s leadership for shaping the company’s strategic direction.
With a homegrown leadership bench and a clear premium agenda, Radico Khaitan is set to accelerate its global expansion while doubling down on brand elevation and market impact.
