MAM
Running the show HRX half marathon returns bigger, fitter and faster
MUMBAI: Lace up, breathe deep and pick your pace HRX is back on track, quite literally. India’s homegrown fitness brand HRX has announced the fourth edition of the HRX Half Marathon, set to take over Mumbai’s Bandra Fort on 15 March 2026, with more than 3,000 runners expected to hit the road. Designed for everyone from seasoned runners to first-time joggers, the event continues HRX’s push to make running accessible, inclusive and refreshingly pressure-free.
Launched in 2021, the HRX Half Marathon has steadily evolved into a community-led fitness fixture, championing consistency over competition and movement over medals. The 2026 edition stays true to that philosophy, offering runners three clearly defined race categories 21K Half Marathon, Fast 10 (10K) and Rave5 (5K) encouraging participation across age groups and fitness levels.
This year’s run is powered by Clear Premium Water, with Country Delight joining as the high-protein nutrition partner under the Mission Protein India initiative, and Cult Fit stepping in as the recovery partner. Eatfit will provide healthy beverages, while the event also marks the debut of HRX Luggage by Escape Plan and HRX Fragrances as partners, expanding the brand’s lifestyle footprint beyond fitness apparel.
Every registered participant will receive an official HRX running T-shirt, a high-protein meal, protein shake, sustainable tote bag with merchandise, finisher’s medal, and HRX fragrance samples, blending performance with experience rather than pure race-day pressure.
Registrations are now live on India Running, one of the country’s leading race registration platforms.
HRX Founder Hrithik Roshan said the event’s real success lies in its diversity of runners rather than podium finishes. “With each edition, the HRX Half Marathon has grown stronger as a community. No age barriers, no intimidation, just people coming together to move. That inclusivity is what makes this event special,” he said.
HRX business and marketing head Ajay Singh added that the 2026 edition sharpens focus on two core themes, mindful hydration and protein awareness. “Running at Bandra Fort remains a favourite with participants, and this year we’re doubling down on nutrition and recovery to enhance the overall runner experience,” he said.
With its fourth outing, the HRX Half Marathon continues to shift the conversation from elite endurance to everyday movement proving that when it comes to fitness, the most important step is simply starting.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
