MAM
Rudolf Fernando appointed as National Head of Global Advertisers
MUMBAI: Mumbai based, an outdoor agency Global advertisers have been appointed Rudolf Fernando as a National Head of Global Advertisers.
Fernando will be looking after four regional sales divisions of the agency. His core responsibility involves strategising, designing, execution and media planning of outdoor campaign executed across the country He will report to Global Advertisers MD Sanjeev Gupta.
Over his 20 year career, Fernando had started his career with Free Press Journal in Mumbai. He also worked with a publication house like Dainik Bhaskar and TV Channels like Sab TV.
Prior to joining the advertising firm, he was heading Navbharat Media Solution’s sales department where he also led various innovative and BTL activities.
Commenting on the appointment Fernando said, “I have become a part of out-of-home advertising medium, my role has widened with challenges and opportunities. Through my skills and understanding of the media industry, I am confident to expand the client portfolio of Global in the coming season.”
Global Advertisers MD Sanjeev Gupta added, “Rudolf will leverage our presence across four regions and he will also be assisting the team leaders in pitching new clients. His expertise and experience will bring out innovation, fresh approach and better execution at a larger scale.”
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
