Ad Campaigns
RR Kabel dedicates new Diwali campaign to electrician community
Mumbai: Premium wires and cables company, RR Kabel has launched a new campaign ‘Ek Diwali Aisi Bhi’ to extend support and appreciation to the true heroes of Diwali- the electrician community.
The dedicated campaign hopes to engage this community through various social media channels in an effort to help bring the joy of the season to their individual households as they continue to work hard towards bringing the same for us.
The electricians in India are the busiest during the festive season to ensure the brightest celebrations for all consumers throughout the country. However, in this process, many are unable to focus on their own celebrations. The short digital video launched by RR Kabel showcases how an electrician is unable to decorate his own home while he was busy doing the same for others. This is where the proud son of the electrician steps in and does his bit to decorate his family’s home so that they too can have their own Diwali celebration.
The video is being showcased across all RR Kabel’s social media channels including Facebook, Twitter, LinkedIn, and is accompanied by various social media activities. The campaign also includes a dedicated social contest on the video wherein the winners have a chance of winning exciting prizes.
RR Global director Kirti Kabra said, “We, at RR Kabel, have always held our electrician community in the highest regard. This year, we wanted to dedicate this campaign to our Kabel Dost to not only thank them for their relentless support but to provide recognition for all their hard work throughout the year. As the true heroes of Diwali, RR Kabel wanted to help celebrate the electricians that continue to make our lives simpler each step of the way. Through this campaign, we would also like to invite our consumers to extend their support for all electricians across the country.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
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Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
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Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
