Brands
Royal Stag is now ‘India’s most valuable brand’
MUMBAI: Royal Stag, the leading whisky brand from Pernod Ricard India has been chosen as ‘India’s Most Valuable Brand’ in the liquor category in an in-depth ranking of Indian brands. The ranking was undertaken by one of Asia’s leading brand rating companies, World Consulting & Research Corporation (WCRC) in association with KPMG.
Royal Stag has been awarded “The 100 most valuable brands of the year” in the country in terms of innovation, aspiration and admiration from a shortlist of nearly 750 brands. The WCRC ranking is the largest multi-platform ‘brand trust’ and ‘loyalty benchmark’ project involving the most prestigious brands in the Indian market.
Royal Stag, by virtue of its unique value propositions and attributes was adjudged as the leading brand, having successfully reinforced a profound and meaningful connect with its customers. In line with the brand philosophy of “It’s your life, Make it Large”, Royal Stag, reaches out to consumers who believe in looking beyond materialistic success, and for whom it is important to earn stature, dignity and respect.
Speaking about the award, Raja Banerji Assistant Vice President Pernod Ricard India said, “The award is a testament of the hard work that has gone into making Royal Stag – an iconic brand. I take this opportunity to thank everyone who has contributed in taking this brand to exhilarating heights. This was an outcome of a rigorous ranking exercise and we are pleased to be recognised as one of the best brands in the country. We are confident that Royal Stag will continue to power ahead with the same passion and commitment”
Created in 1995, Seagram’s Royal Stag and Royal Stag Barrel Select (more recently in 2011) are the flagship brands of Pernod Ricard India. A delectable blend of Indian spirits and imported Scottish malt, Royal Stag set an industry benchmark by becoming the first liquor brand in India without artificial flavouring. With this award, Pernod Ricard intends to continue to its strategy of building strong premium brands.
Brands
Davidoff appoints Ahaan Panday as first Brand Ambassador for India
Actor to front new chapter as brand launches Cool Elixir fragrance.
MUMBAI: Davidoff has just found its perfect new splash in India and he comes with star power and a cool, confident vibe. The iconic Swiss fragrance house has announced actor Ahaan Panday as its first-ever Brand Ambassador for India, marking a significant milestone in the brand’s journey in one of its most dynamic markets. Ahaan Panday, known for his fresh energy and strong connect with younger audiences, embodies the modern Davidoff man self-assured yet carefree, ambitious yet grounded. His appointment aligns perfectly with the brand’s “gentleman adventurer” philosophy of adventure, refinement, and living life with intensity.
Sharing his excitement, Ahaan said: “Davidoff is one of those brands I’ve always associated with memories growing up. Cool Water was probably the first perfume I ever tried. To now be named Davidoff’s first Brand Ambassador for India feels incredibly special. I’ve always seen Davidoff as a symbol of confidence and staying true to who you are.”
The collaboration coincides with the launch of Davidoff’s latest global fragrance, Cool Elixir: The New Oud Treasure. This bold composition reinterprets freshness with depth and intensity, featuring a noble oud accord layered with lavandin absolute and rose oxide.
For decades, Davidoff has enjoyed cult status in urban India. With Ahaan Panday now leading the charge, the brand is set to strengthen its cultural presence and connect with a new generation of fragrance enthusiasts through a more contemporary and relatable voice.
In the competitive world of luxury fragrances, Davidoff has made a splash by choosing a young, authentic Indian talent to carry its legacy forward. Expect the scent of success — because when Ahaan Panday teams up with Davidoff, the fragrance game in India is about to get even cooler.
