Ad Campaigns
Roundglass Foundation launches #Goals2Trees campaign
Mumbai: Roundglass Foundation, focused on environment and sustainability, runs The Billion Tree Project, aiming to plant one billion trees in India by 2035. To raise awareness among sportspersons and fans, the foundation has launched the campaign #Goals2Trees. From now until the end of 2025, it will plant 500 trees for every goal scored by Punjab FC and the Roundglass Hockey Team.
Through its Billion Tree Project, Roundglass Foundation has already planted 2.6 million native trees, creating over 1,400 mini forests that have sequestered approximately 35,000 tons of carbon. The project supports biodiversity, reduces carbon footprints, and protects against environmental degradation. It also replenishes water tables, improves air quality, and generates sustainable livelihoods, creating over 13,000 jobs under the government’s MGNREGA scheme.
Roundglass Foundation leader Vishal Chowla expressed his enthusiasm for this unique collaboration leveraging sports for environmental action. “We are delighted to partner with Punjab FC and Roundglass Hockey for this campaign, which harnesses the core values of team sports—community and teamwork—to tackle urgent environmental challenges,” he stated.
“At Roundglass Foundation, we execute our work by engaging with communities and the public at large. This campaign is a great opportunity for sports and athlete communities to come forward and associate with us in creating real environmental impact on the ground,” said Chowla.
Punjab FC’s technical director Nikolaos Topoliatis echoed this sentiment, and added, “Football is not just a sport; it’s a catalyst for social change around the world. I am thrilled that Punjab FC has the opportunity tocontribute to an environmental cause. This initiative will motivate our players to perform better.” Currently, Punjab FC is competing in the Indian Super League and recently defeated Kerala Blasters in their first game of the League.
Roundglass Punjab Hockey Academy’s Sr. assistant technical lead Rajinder Singh, also welcomed the initiative and said, “Our teams are all raring to go and play extra hard for this noble cause.”
Roundglass Foundation is developing global models for social change in environment and sustainability, youth development, and women empowerment, impacting over 2.3 million lives. The foundation invites individuals, communities, and stakeholders to join them in protecting the environment and promoting a sustainable future.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
