MAM
Rooted in luxury, Aahana’s new film is a breath of fresh air
MUMBAI: Sometimes, the deepest escapes take you not away, but inward. Aahana Resort, the boutique wilderness haven tucked away in Jim Corbett, has launched its evocative new brand film titled A Place That Stays With You, a lyrical ode to stillness, soul, and slow-living luxury. The film arrives alongside the resort’s refreshed brand identity and is a visual and emotional reminder of why Aahana is not just a destination, but an imprint.
Created by Orange Elephant Studios, the film follows a lone traveller who finds healing not through spectacle, but in the hush of nature. Morning light slicing through dewdrops, organic meals under forest canopies, villas that cocoon rather than impress each moment speaks to a luxury that whispers, never shouts.
“This film is our story told through the eyes of our guests,” said Aahana resort director and CMO Avni Tripathi. “It’s about finding something that lingers long after checkout, a connection, a calm, a comfort.”
Once a stretch of barren land, Aahana was envisioned as a retreat where the wild could thrive and wellness could find its roots. Today, it stands as one of Jim Corbett’s most conscious luxury offerings. Villas open out to private greens, organic gardens feed the kitchen, and the presence of wildlife just beyond the property is a quiet reminder of harmony restored.
The film more meditative than promotional positions Aahana as a leader in India’s boutique resort space, where hospitality feels handwritten and every stay is its own story. In a time of curated escapes, Aahana offers something rarer: authenticity.
Because sometimes, the place you stay isn’t just a location, it’s a feeling that stays with you.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
