MAM
Rooted in luxury, Aahana’s new film is a breath of fresh air
MUMBAI: Sometimes, the deepest escapes take you not away, but inward. Aahana Resort, the boutique wilderness haven tucked away in Jim Corbett, has launched its evocative new brand film titled A Place That Stays With You, a lyrical ode to stillness, soul, and slow-living luxury. The film arrives alongside the resort’s refreshed brand identity and is a visual and emotional reminder of why Aahana is not just a destination, but an imprint.
Created by Orange Elephant Studios, the film follows a lone traveller who finds healing not through spectacle, but in the hush of nature. Morning light slicing through dewdrops, organic meals under forest canopies, villas that cocoon rather than impress each moment speaks to a luxury that whispers, never shouts.
“This film is our story told through the eyes of our guests,” said Aahana resort director and CMO Avni Tripathi. “It’s about finding something that lingers long after checkout, a connection, a calm, a comfort.”
Once a stretch of barren land, Aahana was envisioned as a retreat where the wild could thrive and wellness could find its roots. Today, it stands as one of Jim Corbett’s most conscious luxury offerings. Villas open out to private greens, organic gardens feed the kitchen, and the presence of wildlife just beyond the property is a quiet reminder of harmony restored.
The film more meditative than promotional positions Aahana as a leader in India’s boutique resort space, where hospitality feels handwritten and every stay is its own story. In a time of curated escapes, Aahana offers something rarer: authenticity.
Because sometimes, the place you stay isn’t just a location, it’s a feeling that stays with you.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
