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Rohit Shaw boards Havas Media Network as senior vice president
MUMBAI: Rohit Shaw has rejoined Havas Media Network as a senior vice president, a significant move for the integrated marketing strategist. Starting this July, Shaw will be part of Arena Media, focusing on agency relations and key client management.
Shaw’s return to Havas follows a year as senior vice president at Bharat Media & Entertainment group (BMEG), where he spearheaded national planning and strategy, driving client growth and revenue. Before that, he spent two years as a strategic client lead consultant at Havas Media group.
His extensive career includes a three-year tenure as senior marketing manager – consumer marketing strategist at Dabur India Ltd, where he managed marketing strategy and media deployment for multiple successful brands. Prior to Dabur, Shaw was the senior manager and head of media marketing at Jubilant FoodWorks Ltd., overseeing marketing communications for Domino’s India and providing strategic recommendations based on market intelligence
Shaw’s agency experience also includes roles at GroupM, where he was an associate director of business and business group head, managing media requirements for brands like Paytm and Dabur. He also served as a business group head at Dentsu Aegis Network, handling accounts for Microsoft, Nokia, and General Motors.
Early in his career, he worked as a media planner for Emami Ltd, managing brands such as Boroplus and Navratna, and held an assistant manager position in business development at Consim Info Pvt Ltd.
Shaw’s appointment is expected to bolster Havas Media Network’s client engagement and strategic capabilities, leveraging his deep understanding of digital marketing, media planning, and consumer behaviour.
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Lakmé launches SPF infused makeup range with ‘I Earned It’ campaign
Lakmé 9to5 Hya Beach Edit blends sun protection, hydration and colour.
MUMBAI: If the Indian summer insists on turning up the heat, beauty brands are learning to keep their cool. Lakmé has unveiled a new campaign titled “I Earned It” to introduce the Lakmé 9to5 Hya Beach Edit, its first makeup range infused with SPF. The campaign features brand ambassador Aneet Padda and positions the collection as a blend of sun protection, skincare and long wear colour designed for India’s hot and humid climate.
Part of the Lakmé 9to5 portfolio, the new range expands the brand’s long running narrative around the confident working Indian woman. With the “I Earned It” message, the campaign shifts the focus slightly, celebrating not just ambition but also the idea that downtime and personal moments are equally deserved.
The campaign film follows a modern professional navigating a day that moves effortlessly between work calls, coffee runs and evening plans, reflecting the fast paced routine of urban life where indoor polish often meets outdoor exposure to the sun.
Hindustan Unilever Limited chief marketing officer for beauty and wellbeing Sunanda Khaitan said the product was developed with India’s climate and lifestyle in mind. “Living in a country with high sun exposure made us rethink what long wear beauty should deliver. With the Lakmé 9to5 Hya Beach Edit we are bringing together sun protection, hydration and high performance colour in a single step,” she said.
The new range is formulated with SPF and powered by hyaluronic acid, a skincare ingredient widely used for hydration. According to the brand, the products are designed to remain intact in heat and humidity with sweat proof, transfer proof and water proof formulas.
The aim is to merge skincare benefits with cosmetic performance, offering lightweight finishes that stay fresh even during long days outdoors.
Padda said the campaign resonated with her own routine of balancing work and personal time. “‘I Earned It’ is a reminder to celebrate yourself without guilt and enjoy the moments you have worked hard for. The campaign reflects that spirit with makeup that feels fresh, effortless and designed for real life,” she said.
The campaign was developed by Ogilvy, where creative leaders Mihir Chanchani and Zenobia Pithawalla described the concept as reflecting a Gen Z mindset that embraces both hustle and leisure.
The Lakmé 9to5 Hya Beach Edit collection is now available on the brand’s official website, major online marketplaces and retail stores across India.
