Brands
Rohit Sharma returns as the face of ixigo Trains
MUMBAI: ixigo Trains has decided to keep the good runs going. India’s leading AI-powered travel platform has renewed its partnership with cricket superstar Rohit Sharma as brand ambassador for a second straight year.
First signed on in November 2024, Rohit has become the friendly face of ixigo Trains, helping the brand strike a chord with everyday rail travellers across the country. His earlier campaign, which saw him play a witty, rap-loving ticketman, turned heads for its light-hearted tone and clever spotlight on features such as live train status, route updates, seat availability and hassle-free bookings.
The renewed association signals ixigo Trains’ continued focus on trust, reliability and innovation for India’s next billion users. The platform is betting big on traveller-first features like free cancellation, food on train, alternate travel plans and instant refunds, all designed to make long journeys feel a little less complicated.
ixigo Trains CEO Dinesh Kumar Kotha, said Rohit’s presence has added both credibility and spark to the brand. He noted that over the past year, the partnership has helped ixigo connect more deeply with users while reinforcing its mission to make train travel simpler, smarter and more dependable.
Rohit Sharma echoed the sentiment, saying he was pleased to continue working with a brand that focuses on solving real problems for travellers. He added that ixigo’s practical, innovation-led approach made the partnership a natural fit.
As ixigo Trains expands its offerings and reach, Rohit Sharma remains central to its story, standing in for trust, consistency and the shared ambition of making train journeys better for millions of Indians, whether they are cricket fans or not.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
