Brands
Rohit Sharma launches ‘RS by True Elements’ with True Elements
Mumbai: After a successful cricket career, captain Rohit Sharma is expanding his impact off the field. He has partnered with True Elements to launch a licensed brand, RS by True Elements, to co-build a product line in the Indian food industry.
Exclusively managed by RISE Worldwide, Rohit Sharma will be the ambassador for True Elements while leading the RS by True Elements brand. True Elements, a homegrown brand specialising in healthy breakfast and snacks like oats, muesli, seeds, and regional snacks, will co-create and market products under the RS brand, with RISE Worldwide managing the partnership.
True Elements’ philosophy is to make “Food That Does Not Lie.” They encourage consumers to read ingredients and understand what they are consuming.
Rohit Sharma, as a partner and ambassador said, “This is a good time and opportunity to launch RS by True Elements, where, today, the focus for consumers is to know what they are eating. I have been a fan of True Elements, as they have stayed committed to their values and business philosophy. The partnership is aimed at building an alternative product line for consumers to make their preferred choice and be more aware of what is being offered to them.”
True Elements was founded in 2016 by Puru Gupta & Sreejith Moolayil. After 10 years, the brand has scaled to a level where it is available on all major e-commerce platforms such as Amazon, Flipkart, Blinkit, Swiggy, Instamart, Zepto etc, servicing 24829 pin codes along with a presence in 25000+ offline stores nationally. Major ones are Lulu, Metro, Nature’s Basket, Vijetha Supermarket, Haiko Supermarket, Dorabjee’s, Village Hypermarket, Pothys, Rajakumari, Society stores, etc.
“This is the first time a cricketer is licensing a health food brand in India – a first for the ecosystem. Given the authenticity that Rohit has in cricket, we believe it would help us reinforce our commitment to being ‘True’ and honest with our customers and help us scale rapidly. With Rohit starting a brand with us, it reiterates his confidence in us as a brand and our principles, which is a big motivation for the entire team. Am sure the joint effort will be a good benchmark for the rest of the industry” said True Elements co-founder and CEO Puru Gupta.
RS by True Elements products are likely to hit the market by the end of August 2024.
Rohit Sharma brings authenticity to RS by True Elements, and the cricketing legend will simplify packaged food for Indian consumers and hopes to bring about a change in people’s food habits and the way young minds think about food & health.
In the coming months, there will be a campaign launch with a brand film featuring Rohit followed by product-led videos but for now, it is refreshing to see a one-of-a-kind licensing being pioneered in the food industry of India.
Brands
IndiGo names William Walsh CEO
Former IATA chief to take charge in August after Elbers exit, Bhatia steers interim
India’s biggest airline has moved fast and gone global. InterGlobe Aviation, which operates IndiGo, has tapped aviation heavyweight William Walsh as chief executive officer, subject to regulatory approvals, marking a sharp pivot as the carrier eyes its next burst of expansion.
Walsh, currently director general at the International Air Transport Association, will step down on July 31, 2026, and is expected to take charge by August 3. The appointment comes barely three weeks after Pieter Elbers exited the corner office, with Rahul Bhatia holding the fort in the interim.
The choice signals intent. Walsh brings decades of cockpit-to-boardroom experience, having led British Airways and later International Airlines Group, the parent of Aer Lingus, Iberia and Vueling. His tenure across carriers has been defined by hard resets, restructurings and cross-border consolidation—skills IndiGo may need as competition intensifies and scale becomes decisive.
Vikram Singh Mehta, chairman and non-executive independent director of IndiGo, said Walsh’s experience in managing large-scale airline operations and navigating complex market dynamics makes him well-suited to lead IndiGo in an increasingly competitive global aviation environment, adding that the appointment marks a new chapter as the airline scales in one of the world’s fastest-growing markets.
Rahul Bhatia said Walsh’s global perspective, operational expertise and customer-focused approach would be critical as IndiGo enters its next phase of expansion.
Walsh, widely regarded as one of the industry’s most influential figures, will oversee overall management and strategic direction, with a mandate spanning operational performance, network expansion, commercial strategy and customer experience. He is expected to work closely with the board and leadership team to sharpen IndiGo’s growth trajectory.
Walsh said IndiGo has a strong foundation and is well-positioned to capitalise on the evolving aviation landscape, adding that he looks forward to fostering a culture of excellence, innovation and sustainable value creation across the organisation.
A new captain, a bigger runway—and a market that rewards scale. IndiGo is lining up for its next take-off.
