MAM
Rohit Sharma joins forces with Fittr
Mumbai: Rohit Sharma has announced a partnership with Fittr, a fitness platform. This collaboration introduces the Fittr Hart ring, a smart ring designed to seamlessly integrate health tracking into everyday life, making fitness more accessible, personal, and engaging for millions of Indians.
In a nation where the pressures of modern life are increasingly taking a toll on health, this partnership couldn’t be more timely. With a mission to inspire a shift from sedentary habits to active lifestyles, Rohit Sharma and Fittr are poised to lead India towards a new era of well-being, where fitness is no longer a luxury but a way of life.
The Fittr Hart ring isn’t just another piece of wearable tech. It’s a game-changer. This sleek, stylish ring tracks everything from your daily steps, activity to your sleep quality, hrv, heart rate, spo2, recovery, stress levels, skin temperature and even Vo2max, offering real-time insights into your health. But it doesn’t stop there, the Fittr Hart ring is designed to adapt to you, setting personalised goals based on your recovery patterns and overall health, ensuring that you’re not just working out-you’re working out smarter.
Rohit Sharma, represented exclusively by Rise Worldwide, has long been a proponent of maintaining peak physical condition, and is enthusiastic about what this partnership means for India. “Fitness isn’t just about hitting the gym—it’s about understanding your body and making informed choices every day, regarding overall wellbeing.” Sharma said. “The Fittr Hart ring will be a tool for people to take control of their health in a way that’s simple, effective, and most importantly, personalized.”
Fittr founder & CEO Jitendra Chouksey sees this partnership as a catalyst for widespread change. “Partnering with Rohit Sharma allows us to connect with people from all walks of life-athletes, professionals, and everyone in between. The Fittr Hart ring is our way of saying that fitness is for everyone, and we’re here to support you every step of the way.”
Fittr’s journey from a passion project to a global fitness community has been nothing short of extraordinary. With over two million users across 150 countries, the platform has empowered countless individuals with expert coaching, nutrition advice, and a supportive community. The Fittr Hart ring represents the next step in this journey, embodying Fittr’s commitment to making fitness not just accessible, but an integral part of daily life.
This partnership between Rohit Sharma and Fittr is more than just a collaboration—it’s a call to action. It’s an invitation to every Indian to take charge of their health, to embrace the future of fitness, and to join a movement that’s about more than just numbers. It’s about living better, feeling better, and being better.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
