MAM
Rohit Gopakumar joins as Percept Intellectual Properties COO
MUMBAI: Rohit Gopakumar has joined as Percept Intellectual Properties chief operating officer.
In his new role, Gopakumar will be responsible for managing and leveraging the IPs currently owned by Percept Group. He will also be focused on conceptualising and developing new and innovative IPs for the group.
The Percept IP vertical includes all Intellectual Properties created and owned by the Percept Group, including IPs in the live entertainment, sports, celebrity management, digital and media space.
Gopakumar comes with an experience of over 17 years in the media industry spanning print, television, experiential and digital domains. He was previously with Aidem Ventures in the capacity of director and executive vice- president and spearheaded multiple projects, client businesses and partnership. He has also created Intellectual Properties like Business Leadership Awards and the Car & Bike Awards.
Percept Limited joint managing director Shailendra Singh said,”Percept is India’s only conglomerate that provides 360- egree services in the Entertainment, Media and Communications (EMC) Industry. We are now scaling up our strategic efforts to develop Intellectual Properties, thereby creating a remarkable and memorable legacy forever. With Rohit’s diverse exposure to the Media industry, we shall take Percept’s IPs into its next glorious phase.”
Gopakumar said, “Clients are now looking for that one differentiator to be spelt out, before partnering on any new ideas. Having been exposed to a multitude of client needs across various media, I feel it is a perfect platform to identify those need gaps and create offerings tailor-made for genres or specific client needs. I look forward to consolidating and leveraging our efforts in the area of IP creation and management, giving a new phase to the Percept IPs vertical.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
