MAM
Rohit Gopakumar joins as Percept Intellectual Properties COO
MUMBAI: Rohit Gopakumar has joined as Percept Intellectual Properties chief operating officer.
In his new role, Gopakumar will be responsible for managing and leveraging the IPs currently owned by Percept Group. He will also be focused on conceptualising and developing new and innovative IPs for the group.
The Percept IP vertical includes all Intellectual Properties created and owned by the Percept Group, including IPs in the live entertainment, sports, celebrity management, digital and media space.
Gopakumar comes with an experience of over 17 years in the media industry spanning print, television, experiential and digital domains. He was previously with Aidem Ventures in the capacity of director and executive vice- president and spearheaded multiple projects, client businesses and partnership. He has also created Intellectual Properties like Business Leadership Awards and the Car & Bike Awards.
Percept Limited joint managing director Shailendra Singh said,”Percept is India’s only conglomerate that provides 360- egree services in the Entertainment, Media and Communications (EMC) Industry. We are now scaling up our strategic efforts to develop Intellectual Properties, thereby creating a remarkable and memorable legacy forever. With Rohit’s diverse exposure to the Media industry, we shall take Percept’s IPs into its next glorious phase.”
Gopakumar said, “Clients are now looking for that one differentiator to be spelt out, before partnering on any new ideas. Having been exposed to a multitude of client needs across various media, I feel it is a perfect platform to identify those need gaps and create offerings tailor-made for genres or specific client needs. I look forward to consolidating and leveraging our efforts in the area of IP creation and management, giving a new phase to the Percept IPs vertical.”
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
