MAM
Rohin Desai rejoins Madison Media as chief client officer – Media Buying
Mumbai: Madison Media, a unit of Madison World, is happy to announce the appointment of Rohin Desai as the chief client officer – Media Buying. He will be reporting to Madison Media CEO- Investments, Vinay Hegde
Desai’s illustrious career spans several leading organizations, including GroupM, Lintas Media Group, ICICI Prudential Life Insurance, and Enterr10 Television, where he served as Head of Revenue and Sales Strategy. He previously worked at Madison Media from August 2013 to May 2016, managing a diverse set of clients such as Pidilite, Piramal, Raymond, CEAT, Bluestar, and McDonald’s. He also led media buying for ITC at a national level at Madison. Rohin’s expertise lies in crafting and executing integrated media buying strategies that have driven exceptional success for top-tier clients, including Unilever. His career highlights include managing cross-channel media strategies across various sectors such as FMCG, Telecom, E-commerce, BFSI, Automobile, and Retail. His impressive client roster features industry giants like Snapdeal, Aditya Birla Group, Tata, Colgate, Vodafone, McDonald’s, Raymond, Pidilite, CEAT, and Bluestar. Rohin holds a Post Graduate Diploma in Business Administration with a specialization in Marketing and Finance from IES Management College and Research Centre.
Vinay Hegde, CEO, Investments, Madison Media, said, “I am delighted to welcome one more senior resource back into Madison. His extensive experience and proven track record in media buying and strategy and client management make him a valuable addition to our leadership. We are confident that his expertise will be instrumental in driving our continued success and expanding our impact in the industry.”
Desai said, “I am more than happy to rejoin Madison Media and look forward to contributing to its exciting journey. The opportunity to work with such a dynamic team and build on the company’s strong foundation is truly inspiring. Together, we will explore new horizons and set new benchmarks in the industry.”
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
