MAM
Rohin Desai rejoins Madison Media as chief client officer – Media Buying
Mumbai: Madison Media, a unit of Madison World, is happy to announce the appointment of Rohin Desai as the chief client officer – Media Buying. He will be reporting to Madison Media CEO- Investments, Vinay Hegde
Desai’s illustrious career spans several leading organizations, including GroupM, Lintas Media Group, ICICI Prudential Life Insurance, and Enterr10 Television, where he served as Head of Revenue and Sales Strategy. He previously worked at Madison Media from August 2013 to May 2016, managing a diverse set of clients such as Pidilite, Piramal, Raymond, CEAT, Bluestar, and McDonald’s. He also led media buying for ITC at a national level at Madison. Rohin’s expertise lies in crafting and executing integrated media buying strategies that have driven exceptional success for top-tier clients, including Unilever. His career highlights include managing cross-channel media strategies across various sectors such as FMCG, Telecom, E-commerce, BFSI, Automobile, and Retail. His impressive client roster features industry giants like Snapdeal, Aditya Birla Group, Tata, Colgate, Vodafone, McDonald’s, Raymond, Pidilite, CEAT, and Bluestar. Rohin holds a Post Graduate Diploma in Business Administration with a specialization in Marketing and Finance from IES Management College and Research Centre.
Vinay Hegde, CEO, Investments, Madison Media, said, “I am delighted to welcome one more senior resource back into Madison. His extensive experience and proven track record in media buying and strategy and client management make him a valuable addition to our leadership. We are confident that his expertise will be instrumental in driving our continued success and expanding our impact in the industry.”
Desai said, “I am more than happy to rejoin Madison Media and look forward to contributing to its exciting journey. The opportunity to work with such a dynamic team and build on the company’s strong foundation is truly inspiring. Together, we will explore new horizons and set new benchmarks in the industry.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
