Ad Campaigns
Roadcast’s new campaign ‘Bhatak Gaye’ is heavenly…literally!
Mumbai: Roadcast, India’s leading innovator in automotive technology and a pioneer in the logistics industry launches a quirky new campaign ‘Bhatak Gaye?’
A new-age company, Roadcast believes in being innovative and consistently pushing the boundaries to create campaigns that are refreshingly unique and engaging. With their new campaign ‘Bhatak Gaye?’, Roadcast breaks away from the conventional norms of B2B marketing with a touch of creativity.
Conceptualised /directed by Offbeat Pictures, ‘Bhatak Gaye’ follows lord Yamaraj as he fails to deliver a soul effectively due to ineffective logistics communication! In the campaign, lord Yamraj is using technology just like every other business owner nowadays. However, like most businesses, he also still relies on messages and whats-app for communication, which is counterproductive!
The campaign highlights the endless possibilities of tech-based solutions by Roadcast for optimized last-mile delivery solutions. Speaking to a broader audience, the striking visuals serve as a captivating metaphor for the transformative impact of their services on the delivery ecosystem. This is true for both young and established brands. Where business life is filled with “bhatak gaye” moments, Roadcast gives the perfect last-mile delivery management solutions to various industries and prevents late deliveries.
Speaking on the new ‘Bhatak Gaye’ campaign, Roadcast co-founder Rahul Mehra shared, “At Roadcast we help brands streamline their logistics. This new campaign highlights the need for tech-based, innovative solutions for the ever-evolving logistics industry. The business world is filled with rollercoaster moments full of unexpected twists and turns. When you’re chasing success, you are bound to hit some “Oops!” moments. This is where, Roadcast steps in, ensuring the best delivery management system for brands and the new campaign reflects the same with a touch of whimsy.”
Roadcast provides features like instant notifications, route optimisation and seamless video streaming to brands to tackle bottlenecks in logistics and keep going on no matter what! With Roadcast, every deviation gives you a chance to change course towards your ultimate destination.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
