Brands
Roadcast launches India’s first made-in-India alcohol breath analyser
MUMBAI: Roadcast, a saas-based, hardware-agnostic tracking platform backed by Jubilant Foodworks, has unveiled India’s first fully homegrown alcohol breath analyser. The launch marks a significant leap in road and workplace safety, as well as a push for indigenous innovation under the ‘Make in India’ vision.
Compact and easy to use, the device integrates with Roadcast’s telematics system to prevent vehicle ignition if a driver is intoxicated. Real-time data is simultaneously transmitted to fleet administrators, making it a powerful tool for transport companies, government fleets, taxis, ambulances and public transport operators. Beyond roads, it can also be deployed in warehouses, factories and offices, with features such as facial recognition for attendance management combined with alcohol detection.
“With this launch, our aim is to make safety proactive rather than reactive,” said Roadcast, co-founder & ceo, Vishal Jain. “The alcohol breath analyser is not only technologically advanced but also proudly made in India. It brings accountability into everyday operations while demonstrating India’s ability to create lasting impact on society and industry.”
The launch comes at a time of rising global demand for alcohol detection technologies. The global breath analyser market is projected to grow from 715.5 million dollars in 2024 to 1,154.3 million dollars by 2034 (CAGR 4.9 per cent), while India’s market is expected to expand at an even faster 8.2 per cent CAGR. Roadcast has set itself a milestone of one million dollars in business from this product over the next two years and is targeting two times overall growth by adding safety tech to its portfolio.
Unlike conventional alcohol tests that rely on blood or urine samples, Roadcast’s analyser offers a non-invasive, on-the-spot solution. Historical data storage and reporting further enhance compliance, making it especially valuable for industries with strict safety mandates.
By tackling one of India’s most pressing road safety issues like drunk driving and extending safety standards into workplaces, Roadcast is positioning its new solution as more than just a product. It’s a public safety tool designed to save lives and set new benchmarks for responsible mobility.
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
