MAM
RMG Connect announces global launch of Connexions
MUMBAI: RMG Connect, the direct marketing operations of JWT, has developed Connexions – an advanced Oracle-based eCRM tool to be able to offer better, more robust one-on-one communication and business solutions to their clients.
As part of RMG Connect’s pioneering role in direct marketing in the country, this is the first time that such a high-end pan-category eCRM solution has been developed. CRM solutions have always been specific to industry verticals.
Connexions benefits marketers in several ways. First, the large data warehouse capabilities, the customised data cleansing, de-duplication and data enhancement facilities allow for delivering clean databases to the client and ensure seamless data management capabilities.
Connexions operates a complete loyalty, redemption and fulfillment management model that ensures delivery of a single-window loyalty management – from designing points based programs allowing fro each customer transaction to be automatically converted to reward points to authorizing and tracking redemption. Connexions, with its state of the art analytical tools, ensures rigorous measurement of campaign effectiveness, the possibility of mid-course correction, and improves the ROI of individual marketing campaigns.
With the help of Connexions, RMG Connect can also manage and deliver customer focused one to one solutions to clients that span communications through new emerging channels such as email, SMS, mobile and web based marketing.
The robustness of Connexions comes from the minute care that has been taken in its implementation with Oracle Consulting. Investments in customising the software and the necessary upgradation of hardware has resulted in a reliable, tested, cutting-edge solution.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
