Brands
RM rolls out Salman Khan-starrer campaign for 10X chakki fresh atta
MUMBAI: GRM Overseas Ltd is shaking up the wheat flour market with a bold new campaign for its 10X classic chakki fresh atta, featuring none other than movie legend Salman Khan as its brand ambassador. With an eye on the growing demand for hygienic, packaged staples, GRM is encouraging consumers to switch from unbranded, market-sourced wheat flour to its superior-quality, unadulterated atta. The company is positioning itself at the forefront of a market poised to reach 197 billion dollars by 2030, fuelled by urbanisation, health-conscious choices, and evolving consumer habits.
GRM, managing director Atul Garg said, “Salman Khan embodies trust and quality values that align perfectly with our brand. This campaign is not just about promoting a product but advocating a healthier lifestyle for Indian families.”
GRM is making an aggressive marketing push, rolling out the campaign across Hindi news channels, print media, digital platforms, outdoor ads, and cinemas, ensuring maximum reach across India.
As health, convenience, and quality drive consumer preferences, GRM’s 10X Classic Chakki Fresh Atta is aiming to set a new benchmark in the packaged staples segment. With Salman Khan leading the charge, the brand is all set to make quality atta the blockbuster choice in Indian households.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
