MAM
Rishika Lulla Singh shines at Pride of India – Celebrating the 71st Year of India’s Independence, Awards & Summit by Asia One Magazine
MUMBAI: Rishika Lulla Singh, CEO of Eros Now, India’s premiere video OTT platform, was recognized and awarded for setting example with her commendable work under the categories ‘Most Influential Leaders 40 under 40’ and ‘The Women’s Empowerment Principles Leadership Award 2018’ at Pride of India – Celebrating the 71st Year of India’s Independence, Awards & Summit held last night. Presented by AsiaOne Magazine and URS Media, the awards recognize business leaders for their exceptional contribution towards gender equality.
Owing to her entrepreneurial and leadership qualities, Rishika was honored with the inclusion of her name in ‘Most Influential Leaders 40 under 40’ list. Her vision of revolutionizing the existing structure and uplifting the digital entertainment ecosystem which started in 2012 with the launch of Eros Now, has helped her create a league of her own. These awards celebrate and acknowledge her contribution towards enriching the entertainment experience of viewers across the globe.
On this occasion Rishika Lulla Singh, CEO, Eros Digital said, “I feel humbled to have received the 40 under 40 along with an honor that stands for and promotes gender equality. Recognitions like these are a testament of our dedication in building a strong content ecosystem. Women provide a key balance between logic and instinct, and in a dynamically changing world it is important to meet that balance as well as nurture female talent across the spectrum. I have been fortunate in leading a team of enthusiastic professionals who share a common goal of making Eros Now the ultimate digital entertainment destination.”
Brands
Abhinav Rastogi named global marketing director for YouTube Shopping
Google veteran to scale creator commerce and expand shopping across global markets
SINGAPORE: Abhinav Rastogi has stepped into a new role as global marketing director for YouTube Shopping, marking the latest chapter in a more than decade-long career at Google.
Rastogi, who took on the position in February and is based in Singapore, will lead global marketing for YouTube Shopping, a platform designed to connect creators, viewers and merchants in a single ecosystem. His remit includes expanding the service into new markets and strengthening its positioning as a growth channel for both creators and brands.
In a reflective note on the transition, Rastogi pointed to a simple but powerful idea driving the role. For years, creators have quietly built trust with audiences through consistent and authentic content, and that trust often shapes purchasing decisions. What is changing now, he said, is the infrastructure around that behaviour. YouTube Shopping aims to make it easier for viewers to discover and buy products recommended by creators they already follow.
The scale is already significant. More than half a million creators have joined the programme, with recent expansion into Japan through a partnership with Rakuten signalling further global ambitions.
Rastogi believes the future of shopping on YouTube will be driven by a blend of creators, content and communities. In his view, it is the human voice behind the screen, not just the product, that ultimately builds trust and drives discovery.
Prior to this role, he served as director of marketing, YouTube Asia Pacific, where he led regional marketing across creator engagement, brand building and reputation. During that time, he played a key role in launching and scaling YouTube Shopping across eight markets in the region.
Earlier stints at Google include group product marketing manager, consumer apps, overseeing growth for products such as Search, Maps and Assistant across India and Southeast Asia, and product marketing manager roles spanning consumer apps and YouTube, where he contributed to launches including YouTube Music, YouTube Originals and YouTube Shorts.
Rastogi began his career in consulting with Boston Consulting Group and A.T. Kearney, before moving into the technology sector. He is an alumnus of Indian Institute of Management Calcutta and Indian Institute of Technology Kanpur.
Alongside his corporate role, he is also an active angel investor, backing early-stage startups in consumer technology and electric mobility across India and Southeast Asia.
As he settles into the new role, Rastogi is betting on a future where every video can double up as a storefront, and where commerce feels less like a transaction and more like a recommendation from a trusted voice.
