MAM
Rishi Kishnani joins Numb3r Impact Agency as co-founder & partner
Mumbai – In a strategic move that marks a significant milestone for both Rishi Kishnani and Numb3r Impact Agency, Rishi has officially taken on the role of co-founder and partner at the cutting-edge agency. A stalwart in the media industry, he brings a wealth of experience and innovation to his new position.
During his tenure as the national content director at Red FM, Rishi played a pivotal role in steering the station towards numerous accolades for its creative campaigns. Notably, he spearheaded the unconventional and bold “Malishka ko matt sunn” campaign, which garnered widespread acclaim. Additionally, his podcast, “The Last Journey from Pakistan,” earned him a prestigious award for its unique and compelling content.
Numb3r Impact Agency founder-partner Tanmay Bahulekar expressed his enthusiasm about Rishi’s addition to the team, stating, “Rishi Kishnani has officially joined the Numb3r story! His extensive leadership and foresight are exactly what tether us to a shared vision, ready to push boundaries and push forth new age content-led advertising solutions.”
Reflecting on his move to the agency, Rishi said, “It’s extremely exciting to be a partner at ‘Numb3r.’ So many ideas, so many possibilities, and a lot of great content is yet to come. It’s a great time to be in the digital space at a time like this. We are at the cusp of a digital revolution in the media space. Building creative teams and coming up with impactful ideas has been my forte, and that is exactly what I plan to do. We have a ‘Numb3r’ of plans which will be announced in the days to come.”
Known for his previous roles as creative director at Radio One, and contributions to Hit FM and Radio City, Rishi’s move to Numb3r is anticipated to bring fresh perspectives and innovative solutions to the forefront of the digital media landscape.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
