MAM
Rishabha Nayyar named national strategy lead of 82.5 Communications India
MUMBAI: 82.5 Communications is pleased to announce the appointment of Rishabha Nayyar as National Strategy Lead, 82.5 Communications.
Rishabha will have planning teams across Mumbai, Bengaluru and Delhi reporting to him. He will report to Kapil Arora, Co-Chairman & CEO.
Kapil Arora, Co-Chairman & CEO: “Rishabha brings a depth of strategic thinking and grounded-ness that is rare to find today. His experience and great work across big and small brands, legacy and new age businesses alike, will add not just the requisite strategic firepower for our clients, but also act as a force multiplier to our creative product. Having been an entrepreneur early on in his career, Rishabha also shares the 82.5 gene of passion for the new. We’re stoked to have him on board at this exciting phase of our growth journey.”
Rishabha has over 20 years of work experience in various aspects of advertising, marketing
and communications. Out of this, he spent about 12 years in advertising with Lowe Lintas, where he was Executive Director of Brand Strategy, before moving over to 82.5 Communications. He has worked on over 20 categories for brands that include Fair & Lovely, Pepsodent, Wheel, ICICI Bank, ICICI Prudential & BPCL, Knorr, Kissan, Kwality Walls, Burger King, Zee, Axis Bank, Vim, Domex, CIF, Proease, Streax HIT, Grofers, Firstcry.com, UltraTech Cement & Birla White.
While with Lowe he also carried an additional responsibility of Brand Consultant in LinConsult, the consulting division of the MullenLowe Lintas Group for 3 years during which time he was involved with development projects across the country for Philips Lighting, VKC Walkaroo Walkaroo, Britannia Tiger and Zee TV.
An additional 7 years work experience were garnered as a Founder of Genesis Institute of Business Management. As the Founder & Director of this Management Institute, he had both the opportunity and the challenge of building the business and the brand from scratch. He led all aspects related to running this business school.
He is hooked to the practice of building and managing brands through insights, strategy and communication.
His other passions are theatre and teaching. He is co-owner (with his father) of a theatre group of amateurs who are otherwise in corporate jobs but invest time in theatre. Moliere is a preference with this group. Weekends for the last 15 years have been reserved for teaching. Sharing his experiences and stories on brands gives Rishabha immense joy and satisfaction. It also acts as a platform for him to learn from the young.
Sumanto Chattopadhyay, Chairman & Chief Creative Officer: “With much of our senior management schooled at Ogilvy, I welcome the fresh perspective Rishabha brings in as an ‘outsider’.”
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
