Brands
Rishabh Pant strides back to adidas as campaign face
MUMBAI: From boundary-smashing innings to fearless comebacks, Rishabh Pant has always been a cricketer who plays on the front foot. Now, the dynamic wicketkeeper-batsman is back with adidas, as the sportswear giant signs a multi-year partnership with the Indian cricket star. This collaboration sees Pant rejoin adidas’ elite athlete roster, which already boasts names like Jude Bellingham, Noah Lyles, Kuldeep Yadav, and Nikhat Zareen.
Pant, who previously partnered with adidas from 2016 to 2019, returns to the fold, further strengthening the brand’s deep-rooted legacy in Indian cricket—one that has seen collaborations with legends like Sachin Tendulkar and Rohit Sharma. With his never-give-up attitude and unwavering self-belief, Pant perfectly embodies the adidas ethos of resilience and excellence.
Adidas India general manager Neelendra Singh said, “At adidas, we stand by athletes through every high and low, supporting their journey to greatness. Rishabh’s fearless spirit and dedication to the game make him a perfect fit for our brand. We are thrilled to have him back in the adidas family.”
Pant said, “adidas is a brand I have always admired. We share a vision of inspiring athletes and pushing boundaries. I look forward to this journey, empowering the next generation and making a lasting impact in the world of sports.”
With a history of championing top athletes across cricket, football, athletics, and tennis, adidas continues to be at the forefront of sporting excellence. The addition of Pant to its roster reaffirms its commitment to shaping the future of Indian sports, ensuring the next generation has the support they need to dream big and play bigger.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
