Brands
Ride high Imagicaa sees record footfall and a splashy 52 percent rise in revenue
MUMBAI: Strap in and scream Imagicaaworld Entertainment just turned FY25 into the wildest ride yet. With rollercoaster growth across its parks and attractions, the company clocked Rs 410 crore in revenue, marking a 52 per cent leap from last year, and cementing its status as India’s largest amusement and water park player.
This joyride didn’t stop there. Imagicaa’s EBITDA surged 67 per cent to Rs 176 crore, with margins expanding to 43 per cent, while profit before tax soared 152 per cent year-on-year to Rs 86 crore. And if you thought theme park queues were long, try counting the guests 2.7 million footfalls were recorded in FY25, nearly double last year’s count.
In Q4 alone, the company reported Rs 94 crore in revenue, a 66 per cent spike, alongside a 131 per cent growth in EBITDA, touching Rs 40 crore. Quarterly footfalls also rose 141 per cent, reaching 0.7 million visitors, a testament to the group’s growing footprint and refreshed offerings.
Leading the momentum was the new Indore Water Park, launched in close proximity to Indore and Ujjain. With promising visitor response, the company is now going full throttle on marketing and team expansion.
Over in Lonavala, 10 new rides were added to the Wet’n Joy Water Park, making a splash across age groups and increasing capacity. The park also raised its entertainment game with the Imagicaa Arena Trampoline Park and two new shows at Sai Teerth Kaliya Mardan 5D and Mushak Maharaj.
And to power its growth loop-de-loop, Imagicaaworld raised Rs 345 crore through a preferential issue to fund acquisitions including the Indore park and other strategic expansions.
Imagicaaworld managing director Jai Malpani called FY25 “a defining year,” not just for the record-breaking numbers, but for the groundwork laid for the brand’s next phase. “From operations and innovation to sustainability and partnerships, our teams delivered on every front. Welcoming over 27 lakh guests says everything about the love this brand commands,” he said.
The company isn’t slowing down. With its proven ability to run multi-format parks across diverse geographies, Imagicaaworld is eyeing more strategic locations in partnership with state governments, confident that FY26 will push the bar even higher.
After all, if success is a ride, Imagicaa has just hit the fast lane.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
