MAM
Revolt Motors appoints Pradeep Lamba as VP of marketing
Mumbai: Pradeep Lamba joins Revolt Motors as the vice president of marketing, marking a significant stride in the company’s quest to redefine the future of mobility with sustainable solutions. With an illustrious career spanning over two decades, Pradeep’s appointment heralds a new era of innovation and strategic direction for Revolt Motors.
In his capacity as marketing head, Pradeep will lead the charge in devising and executing comprehensive marketing strategies aimed at enhancing the overall brand presence of Revolt Motors. His profound expertise and visionary leadership are poised to play a pivotal role in driving the company’s mission to deliver clean and accessible mobility solutions to the masses.
Drawing from his extensive experience in leadership positions at industry titans such as Samsung Electronics, Publicis Media, and Lenskart.com, Pradeep brings a wealth of knowledge and strategic insight to his new role. His track record of success in steering marketing initiatives at renowned organizations underscores his capability to navigate the dynamic landscape of the electric vehicle market.
“I am delighted to embark on this exciting journey with Revolt Motors as the vice president of marketing,” shared Pradeep Lamba in a LinkedIn post announcing his appointment. “Joining a pioneering organization at the forefront of India’s electric vehicle revolution is a tremendous opportunity to drive meaningful change and innovation in the mobility sector.”
Throughout his career, Pradeep has been lauded for his astute leadership and business acumen, driving notable growth, enhancing brand visibility, and optimizing marketing ROI through innovative strategies. His ability to align digital initiatives with overarching business objectives has consistently delivered tangible results, positioning him as a respected figure in the marketing domain.
With a strong educational foundation from prestigious institutions such as MICA and XLRI Jamshedpur, Pradeep’s commitment to excellence and innovation in marketing is unwavering. His appointment underscores Revolt Motors’ dedication to fostering talent and driving innovation, setting the stage for transformative advancements in the electric vehicle industry.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
