MAM
Revex Media to expand into Canada and UAE in 2022-23
Mumbai: Gurgaon-based agency Revex Media has announced its aim to double its client base by the end of the financial year 2022-23. The agency’s fiscal year objective is to expand into new markets in Canada and the UAE. It has already roped in five new brands in the first quarter of this month and grew its workforce by 20 per cent.
Revex Media offers business growth services for scaling brands’ top-line revenue via a digital-first marketing strategy. With its strategic and result-oriented approach, the agency aspires to enable at least 300 per cent growth within the next two quarters for 20+ brands working with them currently.
Revex Media currently has a client base of 30 brands, and with the 100 per cent expansion plan in focus, the client base will grow to 60 by the end of the fiscal year. The marketing firm intends to focus primarily on the D2C space (selling consumer goods) where it hopes to increase its D2C-specific clientele by 50 per cent. Revex Media’s goal in the education space is to increase its clientele by 30 per cent and 20 per cent in different sectors – real estate, SAAS, and travel.
Revex Media CEO & founder Utkarsh Arora affirmed, “At Revex Media, We are working hard to establish a strong foundational model for our clients to make them grow faster in the digital-first ecosystem. One of our primary focuses this year is to increase our firm’s talent density to improve our strategic and operational effectiveness to meet the audacious goals we have set for our clients. We have been recording an overwhelming response and our strategy for the ongoing fiscal is carved based on the same. Our maximum traction comes from the D2C space which over the period has become one of the expertise and we aim at expanding it further. Our team has been working diligently to establish a strong client base. It will not only help us grow as a brand, but it will also improve our operational effectiveness. As we expand, it becomes even imperative on our part to provide our clients with the opportunity to magnify their marketing and increase their revenue. Also, we will keenly work to strengthen our existing and new clients’ relationships.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
