MAM
Rethinking distribution: a vending machine to hand you Super-Max razors
MUMBAI: Super-Max Personal Care Pvt. Ltd, the world’s second largest manufacturer of razors, has developed a novel sales channel for Razors that no grooming products Company in India has ever explored: Razors in vending machines.
Traditionally, in a country which has seen vending machines used to sell snacks and beverages, consumers for the first time will have the opportunity of buying their preferred brand of Super Max from a vending machine.
Talking about the unique initiative, Mr Sameer Khan, National Sales Manager- Super-Max Personal Care Pvt. Ltd said, “This is an innovative sales channel that no grooming company has ever explored in India before. It is an ideal opportunity to reach mass audiences, creating a brand buzz and simultaneously selling products. The plan was to make our products available to our consumers 24×7. In a highly competitive market this step will help the brand in creating visibility and availability to more than 25 lakh of customers daily.”
Currently the vending machines are installed at 15 different locations in Delhi and consumers can try the innovative vending machines at metro stations Rajiv Chowk, Kashmere Gate, Chawri Bazaar, Anand Vihar ISBT, Karol Bagh, New Delhi Railway Station, Vishwa Vidyalaya.
Mr Anil Kumar Gupta, a government employee who is a daily Delhi Metro commuter from Shastri Nagar to Rajiv chowk said “Razors are something that one needs on a daily basis. Finding the high quality SuperMax razors at vending machine at Metro stations is extremely convenient. Even if stores are shut in the mornings or late in the evenings when I travel from office I can pick a SuperMax razor from vending machines that are visible from a distance with SuperMax branding.”
Super- Max soon plans to take this format to different parts of the country at corporate offices, malls, railway stations etc.
Brands
Hyundai Motor India rolls out nationwide AC check-up camp from April 10
Limited-period service drive offers discounts, free checks to beat summer heat
GURUGRAM: Hyundai Motor India Limited has announced a nationwide AC check-up camp, rolling out from April 10 to April 18, as temperatures climb and car cabins begin to feel the heat.
The initiative is designed to keep vehicles cool and customers comfortable, offering a mix of free inspections, discounted services and value-added benefits across Hyundai’s extensive service network in India.
As part of the limited-period campaign, customers can avail a complimentary 30-point vehicle check-up along with a free dry wash. The company is also offering a 15 per cent discount on AC servicing, including gas refills, and similar savings on wheel alignment and balancing. Key AC components such as compressors, condensers and cooling coils will be available at a 10 per cent discount, while value-added services like AC disinfectant treatments and plastic restoration also come with reduced pricing.
The camp will be hosted across authorised Hyundai workshops nationwide, allowing customers easy access to trained technicians, genuine parts and diagnostic support without the usual hassle.
Speaking on the initiative, Hyundai Motor India Limited national service head Nilesh Shah said, “At HMIL, customer satisfaction and convenience remain at the core of our service philosophy. With the onset of summer, we are pleased to introduce our nationwide AC check-up camp to ensure that our customers enjoy a comfortable and hassle-free driving experience. This initiative reflects our commitment to delivering proactive care and enhancing vehicle performance through our strong service network across India.”
With mercury levels on the rise, Hyundai’s timely service push aims to ensure drivers stay cool behind the wheel while also nudging them towards preventive maintenance, a small check today that could save a larger repair tomorrow.
