MAM
Resulticks brings on board Kulmeet Bawa as COO and president JAPAC
MUMBAI: Real-time omnichannel marketing solutions provider Resulticks announced today that Kulmeet Bawa has joined the company as its chief operating officer and president, JAPAC. In his wide-ranging new role, Bawa will play a pivotal role in global strategy formulation and will drive Resulticks’ marketing and business development efforts in the JAPAC region. He will be based out of the company headquarters in Singapore.
Building on Resulticks’ strong foothold in much of the region, Bawa will assume executive leadership responsibility across Japan, India, Korea, Southeast Asia, Australia, and New Zealand, empowering organizations there to leverage Resulticks’ industry-leading approach to highly individualised, real-time customer engagement.
"We’re thrilled that Kulmeet has joined our highly energized leadership team,” said CEO and co-founder Redickaa Subrammanian. "His deep knowledge of the global marketplace, strategic focus, and shared commitment to drive aggressive growth both for our clients and our company aligns directly with Resulticks’ mission to be the brand to reckon with in today’s seamless engagement era."
Bawa brings to his new role a profound understanding of the challenges and opportunities enterprises face in the digital era, having served as vice president and managing director for Adobe South Asia. With more than 28 years of cross-functional experience, he has a strong track record of building businesses from the ground up and steering them to a leadership position within a short span of time. Known for his suave and “never say never” style, he has helped global brands challenge the status quo, embrace innovation, and be at the forefront of digital transformation in an era of data explosion and artificial intelligence.
Commenting on his new role, Bawa said, "There is a fast-growing awareness throughout our industry that Resulticks is the game-changer in data-driven, AI-enabled customer engagement. I’m proud to be part of the special force that is challenging the status quo and empowering brands to achieve top-line growth through strategic mindset, marketing expertise, and technological innovation.”
Prior to his tenure at Adobe, Bawa has worked in leadership roles at Microsoft and Sun Microsystems. He has also served for more than 12 years in the Indian Armoured Corps and is an alumnus of the Indian School of Business, Hyderabad, and the prestigious National Defence Academy.
Brands
Nykaa eyes majority stake in Deepika Padukone’s 82°E brand
Deal could help scale premium label as Nykaa sharpens its beauty play
MUMBAI: Nykaa is in advanced discussions to acquire a majority stake in 82°E, the premium skincare label founded by Deepika Padukone, according to media reports.
The proposed deal signals Nykaa’s intent to deepen its House of Nykaa portfolio while giving 82°E the scale it has struggled to achieve independently. Padukone is expected to retain a minority stake if the transaction goes through.
For Nykaa, the play is both strategic and timely. With a customer base of over 42 million, the company is betting on its strong distribution, logistics, and repeat purchase ecosystem to revive the brand’s momentum. The two sides already share a working relationship, with Padukone serving as Nykaa’s global brand ambassador since September 2025.
Launched in late 2022, 82°E entered the market with a premium positioning but has faced headwinds. The brand reported revenue of Rs 14.7 crore in FY25, down 30 per cent year on year, alongside losses of Rs 12.26 crore. Industry observers have pointed to steep pricing, a somewhat diffused brand identity, and intense competition from digital-first labels as key challenges.
The potential acquisition also reflects a broader shift in India’s beauty and lifestyle space, where celebrity-led brands are increasingly partnering with larger corporates to unlock scale. Alia Bhatt’s Ed-a-Mamma, for instance, sold a majority stake to Reliance Retail, while Katrina Kaif’s Kay Beauty has emerged as a standout success within Nykaa’s portfolio, clocking Rs 132.4 crore in FY25 revenue.
Nykaa itself has been on a strong growth trajectory. Its parent, FSN E-Commerce Ventures, reported a 156 per cent jump in net profit to Rs 68 crore in the December 2025 quarter, with revenue reaching Rs 2,873 crore.
Nykaa has been steadily building its portfolio through acquisitions such as Dot & Key, Earth Rhythm and Nudge Wellness, signalling a clear push to own and scale homegrown brands.
If the 82°E deal materialises, it could mark a fresh chapter for the label, blending celebrity appeal with corporate muscle. For Nykaa, it is another calculated step in staying ahead in an increasingly crowded beauty aisle.
