MAM
Reshuffle in GEC order, Zee TV climbs back to No.2
MUMBAI: Hindi general entertainment genre has seen some shuffling among the top players in the week ended 2 June. Though, the genre leader Star Plus continues to be on top, the second, third and fourth spot in the GEC space has seen reshuffle.
Zee TV, the flagship Hindi GEC from Zee Entertainment Enterprises (Zeel), has climbed back to No. 2 position in the GEC ladder, while Viacom18‘s Colors takes third position.
As per TAM data (C&S, 4+, HSM), Zee TV added 15 GRPs to register 233 GRPs during the week. Its dancing reality show, ‘DID lil Master 2‘, continues to do well and has clocked 5.03 TVR this week. The dance reality show has been continuously performing since its launch, despite IPL in previous four weeks. Zee TV‘s fiction show ‘Punarvivah‘ is also garnering good numbers and has recorded a 3.11 TVR.
Colors has added 20 GRPs to its last week tally. Its latest fiction show Madhubala opened with a 2.8 TVR on Monday, which was aired for an hour. Balika Vadhu rated 3.57 TVR, while Uttaran, an addition in top 10 shows list clocked 3.18 TVR.
Star Plus added six GRPs in its tally to end the week with 272 GRPs. It‘s ‘Diya Aur Baati Hum‘ with a 5.1 TVR is the most watched show among the Hindi GECs. The channel‘s other fiction properties Saathiya Saath Nibhana (3.73 TVR), Yeh Rishta Kya Kehlata Hai (3.70 TVR) and Ek Hazaron Mein Meri Behna Hai (3.55 TVR) continue to be in the ‘top 10 shows‘ list.
Meanwhile, Sony Entertainment Television (Set) slipped to No. 4 in the chart with the loss of 14 GRPs. It‘s the second time in this year that Set has slipped to the No. 4, the first being in week 20 of TAM when Zee TV and Colors took second spot. Set registered 205 GRPs, while its popular singing reality show Indian Idol that kicked-off on 2 June scored a 2.1 TVR.
Sab, the second GEC from Sony, maintained its position with the addition of six GRPs to end the week with 121 GRPs. Life OK too maintained its status quo with loss of a GRP to clock 112 GRPs.
Sahara One with 42 GRPs remains at the bottom of the ladder.
Brands
Aman Gupta launches new venture OffBeat Studios
Boat co-founder steps into fresh entrepreneurial chapter after shifting to non-executive role.
MUMBAI: Aman Gupta just flipped the beat because when you’ve already made waves with Boat, the next move is to start a whole new rhythm.
boAt co-founder Aman Gupta has unveiled his new entrepreneurial venture, OffBeat Studios, marking his first independent project since stepping away from day-to-day operations at the audio and wearables brand. In a post on X on 3 March 2026, Gupta wrote: “With every birthday, some grow older, I grow bolder. I am still hungry, still impatient and still driven. Aman 2.0 begins soon. Introducing my new venture. @Offbeatstudios1.”
Details about OffBeat Studios remain scarce. Gupta has shared only a stylised “OFF/BEAT” logo and no specifics on the business model, sector focus, funding, team or launch timeline. It is unclear whether the venture will operate independently or hold any strategic link to Boat.
Gupta played a pivotal role in building boAt’s brand and marketing identity since its inception and gained wider visibility as a judge on Shark Tank India. His shift to a non-executive board position followed a leadership transition at Boat last year, Gaurav Nayyar was appointed CEO, while co-founder Sameer Mehta took on the role of executive director focused on strategy, reflecting a move toward professionalised management.
The announcement arrives as Boat’s parent company, Imagine Marketing, gears up for its initial public offering. The Warburg Pincus-backed firm received SEBI approval after confidentially filing in April 2025 and is reportedly targeting a valuation of around Rs 13,000 crore. This marks Boat’s second IPO attempt, the first, filed in January 2022 for Rs 2,000 crore (Rs 900 crore fresh issue + Rs 1,100 crore offer for sale), was withdrawn amid market volatility.
Boat has not commented on whether Gupta’s new venture will impact the upcoming public issue. For a founder who helped turn Boat into a youth-favourite audio brand, OffBeat Studios signals not a slowdown, but a bold new track proving that when one rhythm fades, another is already waiting to drop.
