MAM
Reshma Rohida promoted as social media & creatives manager at iVIPANAN
Mumbai: Marketing and management services company iVIPANAN Digital has announced the promotion of Reshma Rohida to the role of manager – social media and creatives. She previously held the position of creative designing lead and managed the creative department for the assigned clients.
Rohida has been working for the agency for more than three years and leading the creative designing team. In her new position, she will drive out social media strategies for her existing client base and also continue her role as the creative designing lead.
She has worked on some key projects as a lead designer like Anita Diamonds, SVNIT College of Engineering, La Pino’z Pizza, We Care Pharmacy & Clinic- Canada, Eyes Deal, SAMP Surad Group, and many more.
“Reshma joined iVIPANAN in 2018 after she completed our digital marketing course. She had a keen interest in creative designing and video making,” said iVIPANAN founder Bhautik Sheth. “With good knowledge of digital marketing, she set herself well in her role and excelled too. We wanted her to take more responsibilities in our social media department. Her current designation will help us leverage more out from her. She will continue leading as our creative department too.”
“With this new position, I am looking over a new horizon that will embark my journey towards creating a difference for the clients of iVIPANAN,” stated Reshma Rohida on her role. “My new managerial position will help me draw out creative stories that adds a new life to the social media management strategies.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
