Account
Republic appoints Laqshya media group as the OOH Agency
MUMBAI: Laqshya Media group has announced its partnership with Republic as its OOH Agency on Record (AOR).
With this announcement, the media group will handle the nationwide outdoor media mandate for Arnab Goswami’s media venture, Republic for leveraging out of home assets for a period of three years starting April 2017.
Scheduled to go on air in the next couple of weeks, Republic is a global, independent news channel. Aligning with the objective of the channel, Laqshya media group has conceptualised the campaign using its bouquet of tools, providing touch point centric and hyper localised planning to arrive at a right planning mix.
Laqshya Media MD Alok Jalan, said, “We are thrilled to have signed the exclusive AOR with Republic for the next three years. The first leg of the campaign which launched in Chennai last week has garnered an overwhelming response and we are looking forward to having a successful partnership with the channel.’’
Republic CEO Vikas Khanchandani added, “The Laqshya team understands our objectives and has devised a high impact out of home campaign for Republic. The team’s expertise and domain knowledge coupled with innovative solutions has been well appreciated. They are an integral partner and we look forward to a long and fruitful partnership”
Republic founder Arnab Goswami said, “We are excited to be partnering with such a dedicated team that believes in our ideologies. With this association, we are looking to maximize Republic ‘s pan India outreach and effectively reach our audiences.”
Laqshya Head Corporate Alliances & Communications Satyabrata Das feels, “The game has just begun for us in the media space and with Arnab & Republic, we will create disruptive communication. So just wait and watch.”
The high decibel campaign will go live across 80 cities including all metros and Tier 1 cities in India, today. The campaign launched in Chennai on 18 April 2017.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
