MAM
Reprise Media bags LG Electronics’ digital biz
MUMBAI: Reprise Media has bagged the digital duties for LG Electronics’ range of products including ACs, refrigerators, microwaves, washing machines and vacuum cleaners.
The agency bagged the account following a multi-agency pitch for each of these product lines.
The scope of work includes providing strategy for media and communication, creative services and production, product website development and providing ideas across social media and activation.
LG India VP-marketing L.K.Gupta said, “We met up with a lot of digital agencies, but found Reprise Media to be strategically sound and experts in the digital medium. They came to us with innovative ideas which were completely rooted in sound business logic. We have selected them because of their specialised team and out of box ideas.”
Reprise Media CEO Anjali Hegde, “The journey for Reprise started less than an year ago and I am exceptionally proud of the team which went out and won some enviable businesses. LG is a bright feather in our cap and we are proud to be associated with a vibrant, technology leader brand.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
